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Experimental Psychology (Russia)

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2072-7593

ISSN (online): 2311-7036

DOI: http://dx.doi.org/10.17759/exppsy

License: CC BY-NC 4.0

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Neurobiological mechanisms of social influence

Klucharev V.A., Ph.D. in Biology, Professor, National Research University Higher School of Economics, Moscow, Russia; St. Petersburg State University, St. Petersburg, Russia; University of Basel, Switzerland, Moscow, Russia, vasily.klucharev@unibas.ch
Zubarev I.P., St. Petersburg State University, St.Petersburg, Russia, ipzubarev@gmail.com
Shestakova A.N., Ph.D. in Psychology, Director, Centre for Cognition and Decision Making, National Research University Higher School of Economics, St.Petersburg, Russia, a.shestakova@hse.ru
Abstract
Recently, the development of non-invasive methods of research of activity of the human brain shed new light on the neurobiological mechanisms of social influence on decision-making. This review presents modern neurobiological studies of social influence and discusses the key theoretical models of possible neurobiological mechanisms underlying social influence. Recent studies have demonstrated changes in the work of neurophysiological system of reinforcement learning and control of activities due to the influence of the social environment. Probably, the deviation of individual opinion from the group behavior (opinions) is interpreted by the nervous system as behavioral error or “reward prediction error”, which starts the process of behavior change, based on the dopaminergic mechanism of reinforcement learning.

Keywords: social influence, conformity, neuroeconomics, neuroscience, rostral cingulate zone, dopaminergic system, reward prediction error

Column: Psychophysiology

A Part of Article

For Reference

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