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Publisher: Moscow State University of Psychology and Education

ISSN (online): 2312-2757

DOI: http://dx.doi.org/10.17759/langt

License: CC BY-NC 4.0

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Specific features of perception of nonverbal components in intercultural communication

Bugaeva I.V., Doctor in Philology, Professor, Moscow State University of Psychology and Education, Moscow, Russia, bugaevaiv@mgppu.ru
Abstract
The study, based on the analysis of South Korean videos, focuses on the analysis of the nonverbal components of advertising and their role in the perception of advertising messages in terms of intercultural communication.

For Reference

References
  1. Bugaeva I.V. Reklama v svete mezhkul'turnoj kommunikacii// I Mezhdunarodnaya nauchno-prakticheskaya konferenciya «Peresekaya granicy: Mezhkul'turnaya kommunikaciya v global'nom kontekste» / Otv. red. N.G. Bragina, A.G. Zhukova. M.: Gos.IRYa im. A.S. Pushkina, 2018. S. 55-56. ISBN 978-5-9826176-7
  2. Shmeleva T.V. Kommunikativnye edinicy na gorodskih vyveskah // Russkij yazyk za rubezhom. 2017. № 5. S. 14-18.
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