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Psychological Science and Education

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 1814-2052

ISSN (online): 2311-7273

DOI: http://dx.doi.org/10.17759/pse

License: CC BY-NC 4.0

Started in 1996

Published 6 times a year

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Character toy as socio-cultural values carrier: comparative analysis of Soviet and modern toys

Romanova A. L., Educational psychologist at the scientific and methodical centre of Toys and Play, Moscow, Russia, sasharomasha@gmail.com
Abstract
Article presents specifics of modern character toys in comparison to last century's toys. Short history overview of native toys is presented. Role of a toy as a medium of cultural values and norms communication to children is analyzed. A special role in this process a doll plays, as a model of human image / character. Comparing a typical Soviet doll and a popular modern doll Braz the change of a human image that culture transmits to children is shown.

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