Russian Psychological Issues PsyJournals.ru
OPEN ACCESS JOURNALS
JournalsTopicsAuthorsEditor's Choice About PsyJournals.ruContact Us

  Previous issue (2019. Vol. 10, no. 1)

Included in Web of Science СС (ESCI)

Social Psychology and Society

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2221-1527

ISSN (online): 2311-7052

DOI: http://dx.doi.org/10.17759/sps

License: CC BY-NC 4.0

Started in 2010

Published quarterly

Free of fees
Open Access Journal

 

On the Perception of Television Advertisement in Children and Their Parents

Marinova T.Y., professor at the Chair of Theoretical Foundations of Social Psychology, acting dean of the Department of Social Psychology, Moscow State University of Psychology and Education, tamarinova@mail.ru
Abstract
The author reflects on the character of perception of advertisement (first of all, television advertisement) in children, adolescents and their parents. Basing on a series of studies, including her own, the author reveals how the amount of time that a child spends watching television correlates to the 'cluttering' of his speech with advertisement slogans. Another point of interest discussed in the paper is the parents' refusal to purchase a highly advertised, but rather unhealthy and useless product: the author explores whether this refusal can be considered a true cause of aggressive behavior of the disappointed child and whether there is a direct correlation between the child's age and the level of his/her trust in advertisements.

For Reference

References
  1. Avdeeva N.N., Fominyh N.A. Vliyanie televizionnoi reklamy na detei i podrostkov/ http://vivovoco.rsl.ru/VV/PAPERS/MEN/REKLAMA1.AMA1.HTM.
  2. Vliyanie reklamy na detei http://outsight.ru/46.html 
  3. Groshev I.V., Morozova L.V. Osobennosti vozdeistviya elementov shokiruyushei reklamy na povedenie potrebitelya // Social'naya psihologiya i obshestvo. 2012. № 1.
  4. Zazykin V.G. Psihologiya reklamy. M., 1992.
  5. Lebedev-Lyubimov A. Psihologiya reklamy. SPb., 2002.
  6. Mozer K. Psihologiya marketinga i reklamy. Har'kov, 2004.
  7. Mokshancev R.I. Psihologiya reklamy. Uchebnoe posobie. M.; Novosibirsk, 2001.
  8. Sergienko E.A., Lebedeva E.I., Prusakova O.A. Model' psihicheskogo v ontogeneze cheloveka. M., 2009.
  9. Talanova N.N. Ponimanie televizionnoi reklamy i social'nyh vzaimodeistvii v vozraste s 3-h do 6-ti let // Psihologicheskie issledovaniya: elektronnyi nauchnyi zhurnal. 2011. №3 (17). URL: http://psystudy.ru.
comments powered by Disqus
 
About PsyJournals.ruLaureate of the XIV National psychological contest «Golden Psyche» at the results of 2012

© 1997–2019 Portal of Russian Psychological Publications. All rights reserved

PsyJournals.ru in Russian

Publisher: Moscow State University of Psychology and Education

Catalogue of academic journals in psychology & education MSUPE

RSS Psyjournals at facebook Psyjournals at Twitter Psyjournals at Youtube Яндекс.Метрика