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Voitolovsky's theory of crowd: key ideas
Gorbatov D.S., Doctor in Psychology, Professor of Chair of Management Mass Communications, Faculty of Applied Communications, St. Petersburg State University, St.Petersburg, Russia, firstname.lastname@example.org
The article describes the theory of crowd proposed by L.N. Voitolovsky in 1920s and high- lights its major differences from other theories of that time. The specifics of the crowd as a social association, its disposition towards aggressive behaviour, the changes that the individ- ual undergoes within the crowd, emotional aspects of interactions - these are the issues that were of particular interest to the author of the last crowd theory of the Soviet era.
Keywords: crowd, social psychology of crowd, Voitolovsky's theory, quality of crowd, influence on personality, emotions of crowd
Column: Theoretical Research