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Social Psychology and Society

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2221-1527

ISSN (online): 2311-7052

DOI: http://dx.doi.org/10.17759/sps

License: CC BY-NC 4.0

Started in 2010

Published quarterly

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Open Access Journal

 

"Heroes and Crowd": The Theory of N.K. Mikhaylovsky 5355

Gorbatov D.S., Doctor of Psychology, Professor of Chair of Management Mass Communications, Faculty of Applied Communications, St. Petersburg State University, St.Petersburg, Russia, gorbatov.rus@gmail.com
Abstract
The article describes the theory of "heroes and crowd" proposed by the prominent writer and scientist N.K. Mikhailovsky in the 1880s—1890s. It highlights its principal differences from the foreign theories of that time and focuses on the impact of Mikhailovsky's ideas on Russian researchers. The specifics of the crowd as a social formation, its tendency to imitate, social and psychological conditions of the crowd formation, the effects of the crowd on an individual, hyp-notic communication between leaders and subordinates — all these were among the issues that were of much interest to the author of the very first social psychological theory of crowd.

Keywords: crowd, theories of crowd, tendency to imitate, effect of the crowd on individ¬uals, social and psychological conditions of crowd formation

Column: Theoretical Research

For Reference

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