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  Previous issue (2019. Vol. 10, no. 1)

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Social Psychology and Society

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2221-1527

ISSN (online): 2311-7052

DOI: http://dx.doi.org/10.17759/sps

License: CC BY-NC 4.0

Started in 2010

Published quarterly

Free of fees
Open Access Journal

 

Cognitive metaphor as a tool for study of work perception by different professional groups

Sukhanov E.P., Post — graduate, Department of Social Psychology, Faculty of Psychology , Lomonosov Moscow State University, skvisgaar@yandex.ru
Abstract
This article contains an analysis of cognitive approach to metaphor and of pos- sibility to use it in researching objects perception by people. Metaphor is considered as a part of thinking process and at the same time as its product, which can be meaning- ful for thinking process analysis itself. The main basics of metaphor were formulated. Methods were modified for creating metaphors. A wide range of respondents were at- tracted to help many of them with creating metaphors as it is too difficult task from their point of view. To open diagnostically potential of cognitive metaphor it was held comparative analysis of metaphors for perception of work among 124 teachers and 52 medicine workers. The result of content analysis helped to find metaphor groups reflecting some patterns of perception of work. It was shown that cognitive metaphor is effective and precise tool which helps to understand characteristic perception people have about their work.

Keywords: cognitive metaphor, world picture, image of profession, perceptions, cognitive constructions, teachers, medicine workers

Column: Methodological Tools

DOI: http://dx.doi.org/10.17759/sps.2016070209

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