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Social Psychology and Society

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2221-1527

ISSN (online): 2311-7052

DOI: http://dx.doi.org/10.17759/sps

License: CC BY-NC 4.0

Started in 2010

Published quarterly

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Open Access Journal

 

Visual methods in socio-psychological research

Mel’nikova O.T., Doctor in Psychology, Professor, Lomonosov Moscow State University, Moscow, Russia, melnikova-o@yandex.ru
Mezentseva A.S., head of research and development Department of the laboratory, «Humanitarian Technologies», Moscow, Russia, alyona.mezentseva@yandex.ru
Abstract
The methodological and historical background of the use of visual methods in social and psychological research is considered. The advantages of a multimodal approach to the analysis of social phenomena are discussed; the main ways of including visual data in qualitative research are systematized. The key areas and directions of research using the visual approach are outlined. An attempt is made to organize all the variety of visual studies, from the use of visual data as an aid to the analysis of visual data as such. The main groups of visual studies use images 1) as a means of visualizing the results; 2) as an incentive to initiate discussion; 3) as an addition to verbal information that helps self-disclosure; 4) as a way to Express their views or relationships; 5) as an independent goal of the study. Despite the prevalence of verbal research methods in psychology, human ideas about the world are multimodal, so the use of a multimodal research strategy is designed to enrich knowledge about the person and his place in the social world.

Keywords: visual data, visual methods, qualitative research, interpretive approach, multimodal and monomodal approaches, visual culture

Column: Theoretical Research

DOI: http://dx.doi.org/10.17759/sps.2018090305

For Reference

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