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Sociosphera

Publisher: Ltd. Research and Publishing Center "Sociosphere"

ISSN: 2078-7081

Started in 2010

Published quarterly

 

Rumors as a factor of public opinion development

Korableva O.V., Volga State University of Servise, Tolyatti, Russia
Abstract
This article reviews the interrelation between rumors phenomena and public opinion as a social institution. Rumors are considered to be a factor of public opinion development being a result of communication and a product of actual problems understanding. The author shows a scheme of interrelation between rumors and public opinion at the level of routine consciousness.

Keywords: rumors, routine consciousness, individual mind, rumors object, routine knowledge, serotype, public opinion.

Column: Sociology

For Reference

References
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