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Neuroeconomics: the neurobiology of decision-making 18574
The ongoing synthesis of economic sciences, psychology and neuroscience in the new discipline of neuroeconomics, as well as development of new neuroimaging methods promise the appearance of a new interdisciplinary model, which explains decision-making mechanisms. The results of the neuroeconomical studies show that decision-making is determined by the work of relatively independent neural systems in the brain, chosen through natural selection. Interaction of «cognitive» and «emotional» neural mechanisms of decision making determines the degree of the rationality of human behavior.
Keywords: : neuroeconomics, neurobiology, decision making, social influence, temporal discounting, moral dilemma, fMRI