OPEN ACCESS JOURNALS
|JournalsTopicsAuthorsEditor's Choice||For AuthorsAbout PsyJournals.ruContact Us|
Neuroeconomics: the neurobiology of decision-making 15422
Klucharev V.A., PhD in Biology, Professor, National Research University Higher School of Economics, Moscow, Russia; St. Petersburg State University, St. Petersburg, Russia; University of Basel, Switzerland, Moscow, Russia, firstname.lastname@example.org
Smidts A., Ph.D. in Marketing, Professor, Director of the Erasmus Research Institute of Management, Erasmus University, Rotterdam, ASmidts@rsm.nl
Shestakova A.N., PhD in Psychology, Director, Centre for Cognition and Decision Making, National Research University Higher School of Economics, St.Petersburg, Russia, email@example.com
The ongoing synthesis of economic sciences, psychology and neuroscience in the new discipline of neuroeconomics, as well as development of new neuroimaging methods promise the appearance of a new interdisciplinary model, which explains decision-making mechanisms. The results of the neuroeconomical studies show that decision-making is determined by the work of relatively independent neural systems in the brain, chosen through natural selection. Interaction of «cognitive» and «emotional» neural mechanisms of decision making determines the degree of the rationality of human behavior.
Keywords: : neuroeconomics, neurobiology, decision making, social influence, temporal discounting, moral dilemma, fMRI