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Experimental Psychology (Russia)

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2072-7593

ISSN (online): 2311-7036


License: CC BY-NC 4.0

Started in 2008

Published quarterly

Free of fees
Open Access Journal


Neurobiological mechanisms of social influence 3683

Klucharev V.A.
PhD in Biology, Professor, National Research University Higher School of Economics, Moscow, Russia; St. Petersburg State University, St. Petersburg, Russia; University of Basel, Switzerland, Moscow, Russia

Zubarev I.P.
St. Petersburg State University, St.Petersburg, Russia

Shestakova A.N.
PhD in Psychology, Director, Centre for Cognition and Decision Making, National Research University Higher School of Economics, St.Petersburg, Russia

Recently, the development of non-invasive methods of research of activity of the human brain shed new light on the neurobiological mechanisms of social influence on decision-making. This review presents modern neurobiological studies of social influence and discusses the key theoretical models of possible neurobiological mechanisms underlying social influence. Recent studies have demonstrated changes in the work of neurophysiological system of reinforcement learning and control of activities due to the influence of the social environment. Probably, the deviation of individual opinion from the group behavior (opinions) is interpreted by the nervous system as behavioral error or “reward prediction error”, which starts the process of behavior change, based on the dopaminergic mechanism of reinforcement learning.

Keywords: social influence, conformity, neuroeconomics, neuroscience, rostral cingulate zone, dopaminergic system, reward prediction error

Column: Psychophysiology

A Part of Article

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