Russian Psychological Issues PsyJournals.ru
OPEN ACCESS JOURNALS
JournalsTopicsAuthorsEditor's Choice For AuthorsAbout PsyJournals.ruContact Us

  Previous issue (2020. Vol. 13, no. 4)

CrossRef

Experimental Psychology (Russia)

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2072-7593

ISSN (online): 2311-7036

DOI: https://doi.org/10.17759/exppsy

License: CC BY-NC 4.0

Started in 2008

Published quarterly

Free of fees
Open Access Journal

 

Applied Research on the Role of Context in the Processes of Cognitive Processing of Social Information 30

|

Samoylenko E.S.
Doctor of Psychology, Chief Researcher, Laboratory of Cognitive Processes and Mathematical Psychology, Institute of Psychology, Moscow, Russia
ORCID: https://orcid.org/0000-0001-7980-3903
e-mail: samoylenkoes@ipran.ru

Nikiforov R.E.
Student of the Faculty of Economics, M.V. Lomonosov Moscow State University, Moscow, Russia
ORCID: https://orcid.org/0000-0001-8979-4932
e-mail: romann.45.gymn@gmail.com

Abstract
The article discusses research on the role of context in the cognitive processing of social information. The main types of context and the grounds on which they are differentiated in psychology are systematized. Some contradictory results of applied research on the role of context are shown on the example of the processes of perception and memorization of advertising embedded in it. An interpretation of these contradictions is given and the limitations of the considered works associated with the use of samples narrow in terms of age and social composition, as well as the presence of a number of uncontrollable factors, are determined. The ways of overcoming the revealed contradictions and limitations in further research are proposed.

Keywords: context, perception, memory, advertising

Column: Social Psychology

DOI: https://doi.org/10.17759/exppsy.2020130410

For Reference

Funding

The reported study was funded by Russian Science Foundation (RSF), project number 20-18-00516.

References
  1. Verbitskij A.A., Kalashnikov V.G. Kategoriya «kontekst» v psikhologii i pedagogike [Category “context” in psychology and pedagogy]. Moscow: Logos, 2010. 300 p. (In Russ.).
  2. Verbitskij A.A., Kalashnikov V.G. Kontekst kak psikhologicheskaya kategoriya [Context as a psychological category]. Voprosy psikhologii [Psychology issues], 2011, no 6, pp. 3—15. (In Russ.; abstr. in Engl.).
  3. Verbitskij A.A., Kalashnikov V.G. Ponyatiye «kontekst» v kategorial’nom stroye psikhologicheskoy nauki [The concept of “context” in the categorical structure of psychological science]. Pedagogika i psikhologiya obrazovaniya [Pedagogy and Psychology of Education] Педагогика и психология образования. 2015. C. 90—99. (In Russ.; abstr. in Engl.).
  4. Lindsay P., Norman D. Pererabotka informatsii u cheloveka [Processing information in humans]. Moscow: Mir, 1974. (In Russ.).
  5. Lomov B.F. Teoriya, eksperiment i praktika v psikhologii [Theory, experiment and practice in psychology]. Psikhologicheskiy zhurnal [Psychological journal], 1980, vol. 1, no 1. P. 8—20. (In Russ.; abstr. in Engl.).
  6. Samoylenko E.S. Protsess sravneniya v sistemakh poznaniya, obshcheniya i lichnosti. Diss. dokt. psikhol. nauk. [Comparison process in systems of cognition, communication and personality. Dr. Sci. (Psychology) diss.]. Moscow: Institute of Psychology, Russian Academy of Sciences. 2012. 521 p. (In Russ.).
  7. Samoylenko E.S., Galanitchev P.A., Nosulenko S.V. K probleme mezhkul’turnykh razlichiy v kognitivnykh protsessakh [On the problem of intercultural differences in cognitive processes]. Eksperimental’naya psikhologiya [Experimental Psychology], 2015, vol. 8, no. 1, pp. 39—59. (In Russ.; abstr. in Engl.).
  8. Baddeley A.D. Domains of recollection // Psychological Review. 1982, no. 89. P. 708—729. doi. org/10.1037/0033-295X.89.6.708.
  9. Barrett L.F., Mesquitа B., Gendron M. Context in Emotion Perception // Current Directions in Psychological Science, 2011, vol. 20, no. 5. P. 286—290 doi.org/10.1177/0963721411422522
  10. Bryant J., Comisky P.W. The effect of positioning a message within differentially cognitively involving portions of a television segment on recall of the message // Human Communication Research, 1978, vol. 5, no. 1. P. 63—75. doi/abs/10.1111/j.1468-2958.1978.tb00623.x
  11. Bushman B.J. Effects of television violence on memory for commercial messages // Journal of Experimental Psychology: Applied, 1998, no. 4. P. 291—307.
  12. Bushman B.J., Bonacci A. Violence and sex impair memory for television ads // Journal of Applied Psychology, 2002, vol. 87. P. 559—564.
  13. Elfenbein H.A., Ambady N. When familiarity breeds accuracy: Cultural exposure and facial emotion recognition // Journal of Personality and Social Psychology, 2003, vol. 85. P. 276—290.
  14. Eysenck M.W., Keane M.T. Cognitive psychology. Sixth edition. New York, NY: Psychology Press, 2010.
  15. Fried C.B. & Johanson J.C. Sexual and violent media’s inhibition of advertisement memory: Effect of artifact? // Journal of Applied Social Psychology, 2008, vol. 38. P. 1716—1735.
  16. Furnham A. Advertising: The contribution of applied cognitive psychology // Applied cognitive psychology, 2019, vol. 33, no. 2. P. 168—175. doi.org/10.1002/acp.3458.
  17. Furnham A., Bergland J., Gunter B. Memory for television advertisements as a function of advertisement-programme congruity // Applied Cognitive Psychology, 2002, vol. 16. P. 525—545.
  18. Furnham A., Gunter B., Richardson F. The effects of product-programme congruity and viewer involvement on memory for televised advertisements // Journal of Applied Social Psychology, 2002, vol. 32. P. 124—141.
  19. Furnham A., Gunter B., Walsh D. Effects of programme context on memory of humorous television commercials // Applied Cognitive Psychology, 1998, vol. 12, no 6. P. 555—567.
  20. Furnham A., Mori T. The effect of programme context on memory for humorous television advertisements in Japan // Psychologia, 2003, vol. 46, no. 1. P. 53—66.
  21. Furnham A., Price M.-T. Memory for televised advertisements as a function of programme context, viewer-involvement and gender // Communications: The European Journal of Communications, 2006, vol. 31. P. 155—172.
  22. Glenberg A. M. Component-levels theory of the effects of spacing of repetitions on recall and recognition // Memory & Cognition, 1979, no. 7. P. 95—112. doi.org/10.3758/ BF03197590.
  23. Gunter B., Furnham A., Beeson Ch. Recall of Television Advertisements as a Function of Program Evaluation // The Journal of Psychology: Interdisciplinary and Applied, 1997, vol. 131, no. 5. P. 541—553, doi: 10.1080/00223989709603543
  24. Gunter B., Tohola T., Furnham A. Television violence and memory for TV advertisements // Communications, 2001, vol. 26. P. 109—127.
  25. Han D. E., McClelland A., Furnham A. The Effects of Programme Context on Memory for Humorous Television Commercials // Applied Cognitive Psychology, 2017, vol. 31, no. 6. P. 586—592. doi:10.1002/ acp.3354
  26. Isarida T., Isarida T.K. Environmental context-dependent memory // Advances in experimental psychology research / A.J. Thirnton (Ed.). New York: NOVA Science Publishers, 2014. P. 115—151.
  27. Isarida T., Isarida T. K., Kubota T., Nakajima S., Yagi K., Yamamoto A., Higuma M. Video context-dependent e-ects in recognition memory // Journal of Memory and Language, 2020, vol. 113. doi. org/10.1016/j.jml.2020.104113
  28. King J., McClelland A., Furnham A. Sex really does sell: The recall of sexual and non-sexual television advertisments in sexual and non-sexual programs // Applied Cognitive Psychology, 2015, vol. 29. P. 210— 216. doi: abs/10.1002/acp.3095
  29. Leka J., McClelland A., Furnham A. Memory for sexual and non-sexual television commercials as a function of viewing context and viewer gender // Applied Cognitive Psychology, 2013, vol. 27. P. 584—592.
  30. Lloyd D.W., Clancy K.J. CPMs versus CPMIs: implications for media planning // Journal of Advertising Research, 1991, vol. 31, no. 4. P. 34—44.
  31. Lull R., Bushman B.J. Do sex and violence sell? A meta-analytic review of the effects of sexual and violent media and Ad content on memory, attitudes and buying intentions // Psychological Bulletin, 2015, vol. 141. P. 1022—1048.
  32. Murphy J., Cunningham I., Wilcox G. The Impact of Program Environment on Recall of Humorous Television Commercials // Journal of Advertising, 1979, vol. 8, no. 2. P. 17—21.
  33. Norris C.E., Colman A.M. Context effects on memory for television advertisements // Social Behavior and Personality, 1993, vol. 21. P. 279—296.
  34. Smith S.M., Vela E. Environmental context-dependent memory: A review and meta-analysis // Psychonomic Bulletin & Review, 2001, vol. 8. P. 203—220. doi.org/10.3758/ BF03196157
 
About PsyJournals.ru

© 2007–2021 Portal of Russian Psychological Publications. All rights reserved

PsyJournals.ru in Russian

Publisher: Moscow State University of Psychology and Education

Catalogue of academic journals in psychology & education MSUPE

Creative Commons License Open Access Repository     Webometrics Ranking of Repositories

RSS Psyjournals at facebook Psyjournals at Twitter Psyjournals at Youtube ??????.???????