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Cultural-Historical Psychology

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 1816-5435

ISSN (online): 2224-8935


License: CC BY-NC 4.0

Published since 2005

Published quarterly

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Open Access Journal

Affiliated ISCAR


Priming Future Cultural Identities in Self-Defining Future Projections: Findings of a Pilot Online Cross-Sectional Study 192


Tuchina O.D.
Researcher, Moscow Research and Practical Centre for Narcology of the Department of Public Health, Moscow, Russia

Kholmogorova A.B.
Doctor of Psychology, Professor, Dean of the Faculty of Counseling and Clinical Psychology, Moscow State University of Psychology & Education, Moscow, Russia

Agibalova T.V.
Doctor of Medicine, Principal Researcher, Moscow Research and Practical Centre for Narcology of the Department of Public Health, Moscow, Russia

Shustov D.I.
Doctor of Medicine, Professor, Head of Psychiatry Department, I.P. Pavlov Ryazan State Medical University, Ryazan, Russia

Zastrozhin M.S.
Doctor of Medicine, Head of Genetics and Fundamental Science Lab, Leading Researcher, Moscow Research and Practical Centre for Narcology of the Department of Public Health, Moscow, Russia

Rychkova O.V.
Doctor of Psychology, Professor of the Department of clinical psychology and psychotherapy, Deputy Dean for Educational and Methodological Work, Moscow State University of Psychology & Education, Moscow, Russia

A pilot cross-sectional online study attempts to clarify the role of implicit sociocultural attitudes in future thinking and tests a hypothesis that the implicit activation of Individualism / Collectivism concepts changes the content and other characteristics of self-relevant images of the future — self-defining future projections (SDFPs). The study performed in 2019-2020 involved 191 people, mean age — M = 36.9 (SD = 10.4) years. Group 1 underwent Individualism priming: 108 people (11.2% of males), mean age — M = 37.6 (SD = 1.04) years. Group 2 underwent Collectivism priming: 83 people (22.9% of males), age — M = 36 years (SD = 1.13). No significant sociodemographic between-group differences were found (p<0.05). Two versions of the online survey (one with an Individualism priming task and another with a Collectivism priming task) were randomly sent to students and teachers of Russian higher education institutions. After completing the priming task, the respondents constructed SDFPs in line with the definition provided and evaluated their quality. Experts rated SDFP thematic content, integration of meaning and specificity in accordance with valid coding pro¬cedures. Collectivism / Individualism levels were assessed using the INDCOL test. The priming procedure had a small significant effect on SDFP thematic content, interpersonal orientation, and specificity. It was more prominent in the Collectivism priming, although expected correlations between the Individualism and feelings of the Autonomy and Competence need satisfaction in SDFPs were also found. Collectivism seemed to strengthen future thinking overgenerality and to hinder the capacity to reflect on one’s own future. On the contrary, Individualism involves taking personal responsibility, but it seemed to enhance the need for Relatedness and social support (a protective factor in depressive conditions) in a compensatory manner. The data contributes to a further understanding of implicit influences on future thinking and suggest that it is the balance of the Collectivism and Individualism values that is crucial for mental health.

Keywords: priming, future thinking, Individualism, Collectivism

Column: Applying CHT and Activity Approach for Facing Contemporary Challenges


Acknowledgements. The authors would like to express gratitude to Arnaud D’Argembeau (University of Liege) and Ilya I. Fedotov (I. P. Pavlov Ryazan State Medical University) for their help with the study.

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