|
OPEN ACCESS JOURNALS
|
JournalsTopicsAuthorsEditor's Choice | Manuscript SubmissionAbout PsyJournals.ruContact Us |
Language and Text Publisher: Moscow State University of Psychology and Education ISSN (online): 2312-2757 DOI: https://doi.org/10.17759/langt License: CC BY-NC 4.0 Published since 2014 Published quarterly Free of fees RU In Russian |
Language and Text Hypostases of THEM category in mass media communication 158Chanysheva Z.Z. Abstract
The article focuses on the reflection of the US/THEM category in mass media communication in conditions of sharp confrontation of ideological opponents. It is aimed at revealing the potential of lingvocultural signs to be used as units of generating desirable senses in leading English periodical issues. The alien culture is shown to possess three basic hypostases with xenocultural axiological semantic space taking the lead. The article proves that intercultural massmedia communication is marked by reciprocal influence of semantic spaces and subjective evaluation of information. Xenoprecedent phenomena are viewed as supporting clamps in the process of semantic transformations of national and cultural signs designed to exert a manipulative effect on the target reader.
Keywords: US/THEM category, lingvocultural signs, nationally specific signs, xenoprecedent phenomena, axiological semantic space, sense transformations Column: Intercultural Communication and Problems of Globalization: Psycho-, Socio- and Ethnolinguistics References
|
© 2007–2022 Portal of Russian Psychological Publications. All rights reserved PsyJournals.ru in Russian Publisher: Moscow State University of Psychology and Education Catalogue of academic journals in psychology & education MSUPE |
![]() ![]() |
|