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Specific features of perception of nonverbal components in intercultural communication 330
Bugaeva I.V., Doctor of Philology, Professor, Moscow State University of Psychology and Education, Moscow, Russia, firstname.lastname@example.org
The study, based on the analysis of South Korean videos, focuses on the analysis of the nonverbal components of advertising and their role in the perception of advertising messages in terms of intercultural communication.
Keywords: advertising; verbal and non-verbal components; intercultural