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Language and Text

Publisher: Moscow State University of Psychology and Education

ISSN (online): 2312-2757


License: CC BY-NC 4.0

Started in 2014

Published quarterly

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Specific features of perception of nonverbal components in intercultural communication 350

Bugaeva I.V., Doctor of Philology, Professor, Moscow State University of Psychology and Education, Moscow, Russia,
The study, based on the analysis of South Korean videos, focuses on the analysis of the nonverbal components of advertising and their role in the perception of advertising messages in terms of intercultural communication.

For Reference

  1. Bugaeva I.V. Reklama v svete mezhkul'turnoj kommunikacii// I Mezhdunarodnaya nauchno-prakticheskaya konferenciya «Peresekaya granicy: Mezhkul'turnaya kommunikaciya v global'nom kontekste» / Otv. red. N.G. Bragina, A.G. Zhukova. M.: Gos.IRYa im. A.S. Pushkina, 2018. S. 55-56. ISBN 978-5-9826176-7
  2. Shmeleva T.V. Kommunikativnye edinicy na gorodskih vyveskah // Russkij yazyk za rubezhom. 2017. № 5. S. 14-18.
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