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Counseling Psychology and Psychotherapy

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2075-3470

ISSN (online): 2311-9446


License: CC BY-NC 4.0

Started in 1992

Published quarterly

Free of fees
Open Access Journal


“Body orientation” of the contemporary culture and it’s influence on the children’s, adolescents’ and youth’s health 2607

Shalygina O.V.
Educational Psychologist, NIGHT «khoroshev-scapagnini», Moscow, Russia

Kholmogorova A.B.
Doctor of Psychology, Professor, Dean of the Faculty of Counseling and Clinical Psychology, Moscow State University of Psychology & Education, Moscow, Russia

This article continues the theme of social standards assimilation and values relating to the visual appeal, starting from a very early age. The authors use the multifactor psycho-social model of affective spectrum disorders. They consider the risk factors for the formation of girls’ dissatisfaction by their bodies. In contemporary society this kind of dissatisfaction is an important factor of affective disorders and of the narcissistic attitudes formation. The role of fashion dolls in the internalization of extreme physical ideals is researched. The resources that support the fashion dolls (entertainment magazines for girls, ad sites, special channels’ reviews on the dolls’ younger schoolgirls posted in You Tube) are analyzed. These resources’ contribution to the promotion of dangerous to young generation’s mental and physical health is also analyzed in the article.

Keywords: the body standard; the of physical attractiveness representation’s formation, the phenomenon of dissatisfaction by one’s body, physical perfectionism, contemporary children, fashion dolls

Column: The childhood in the XXI century: risks, threats, calls


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