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Character toy as socio-cultural values carrier: comparative analysis of Soviet and modern toys 1348
Article presents specifics of modern character toys in comparison to last century's toys. Short history overview of native toys is presented. Role of a toy as a medium of cultural values and norms communication to children is analyzed. A special role in this process a doll plays, as a model of human image / character. Comparing a typical Soviet doll and a popular modern doll Braz the change of a human image that culture transmits to children is shown.
Column: Developmental Psychology