Social Psychological Features of Conspicuous Consumption in Modern Adolescents

Radina N.K.
Doctor of Political Science, PhD in Psychology, professor at the Department of Social Sciences, National Research University Higher School of Economics, Nizhniy Novgorod, Russia
e-mail: rasv@yandex.ru

Shaidakova N.V.
lecturer at the Higher School of Economics (Nizhny Novgorod branch)
e-mail: nshaidakova@hse.ru

Mokhnatkina I.N.
MA student at the Kozma Minin Nizhny Novgorod State Pedagogical University
e-mail: irisky@gala.net

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The paper presents the results of an empirical study on the social psychological characteristics of adolescents with different levels of conspicuous consumption attitudes. The study shows that conspicuous consumption can be revealed in every adolescent irrespective of the socioeconomic status of his/her parents, but its content varies from one individual to another. The outcomes of the study suggest that adolescents with average attitudes towards conspicuous consumption are more likely to have positive social psychological resources.

Column: Experimental Research

For Reference

Radina N.K., Shaidakova N.V., Mokhnatkina I.N. Social Psychological Features of Conspicuous Consumption in Modern Adolescents. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2013. Vol. 4, no. 1, pp. 52–66. (In Russ., аbstr. in Engl.)

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