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Included in Web of Science СС (ESCI) Social Psychology and Society Publisher: Moscow State University of Psychology and Education ISSN (printed version): 2221-1527 ISSN (online): 2311-7052 DOI: https://doi.org/10.17759/sps License: CC BY-NC 4.0 Published since 2010 Published quarterly Free of fees RU In Russian |
Social Psychology and Society On the Perception of Television Advertisement in Children and Their Parents 2611Marinova T.Y. Abstract
The author reflects on the character of perception of advertisement (first of all, television advertisement) in children, adolescents and their parents. Basing on a series of studies, including her own, the author reveals how the amount of time that a child spends watching television correlates to the 'cluttering' of his speech with advertisement slogans. Another point of interest discussed in the paper is the parents' refusal to purchase a highly advertised, but rather unhealthy and useless product: the author explores whether this refusal can be considered a true cause of aggressive behavior of the disappointed child and whether there is a direct correlation between the child's age and the level of his/her trust in advertisements.
Column: Applied Research and Practice References
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