On the Perception of Television Advertisement in Children and Their Parents

Marinova T.Y.
PhD in Biology, Dean of the Faculty of Social Psychology, Moscow State University of Psychology and Education, Moscow, Russia
ORCID: https://orcid.org/0000-0002-1062-1391
e-mail: tamarinova@mail.ru

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Online translation in english

The author reflects on the character of perception of advertisement (first of all, television advertisement) in children, adolescents and their parents. Basing on a series of studies, including her own, the author reveals how the amount of time that a child spends watching television correlates to the 'cluttering' of his speech with advertisement slogans. Another point of interest discussed in the paper is the parents' refusal to purchase a highly advertised, but rather unhealthy and useless product: the author explores whether this refusal can be considered a true cause of aggressive behavior of the disappointed child and whether there is a direct correlation between the child's age and the level of his/her trust in advertisements.

Column: Applied Research and Practice

For Reference

Marinova T.Y. On the Perception of Television Advertisement in Children and Their Parents. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2013. Vol. 4, no. 1, pp. 155–161. (In Russ., аbstr. in Engl.)

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