On the Perception of Television Advertisement in Children and Their Parents

Marinova T.Y.

Social Psychology and Society - №3 / 2021 | Перейти к описанию

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Social Psychology and Society

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2221-1527

ISSN (online): 2311-7052

DOI: https://doi.org/10.17759/sps

License: CC BY-NC 4.0

Started in 2010

Published quarterly

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Social Psychology and Society
2013. Vol. 4, no. 1, 155–161
ISSN: 2221-1527 / 2311-7052 (online)

On the Perception of Television Advertisement in Children and Their Parents ²⁵¹⁰

Marinova T.Y.
PhD in Biology, Dean of the Faculty of Social Psychology, Moscow State University of Psychology and Education, Moscow, Russia
ORCID: https://orcid.org/0000-0002-1062-1391
e-mail: tamarinova@mail.ru

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The author reflects on the character of perception of advertisement (first of all, television advertisement) in children, adolescents and their parents. Basing on a series of studies, including her own, the author reveals how the amount of time that a child spends watching television correlates to the 'cluttering' of his speech with advertisement slogans. Another point of interest discussed in the paper is the parents' refusal to purchase a highly advertised, but rather unhealthy and useless product: the author explores whether this refusal can be considered a true cause of aggressive behavior of the disappointed child and whether there is a direct correlation between the child's age and the level of his/her trust in advertisements.

Column: Applied Research and Practice

For Reference

Marinova T.Y. On the Perception of Television Advertisement in Children and Their Parents. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2013. Vol. 4, no. 1, pp. 155–161. (In Russ., аbstr. in Engl.)

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