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Impact and Influence as Social Psychological Coordinates of Interpersonal Interactions: A Conceptual Aspect 1228
The paper outlines a system of scientific views on the social psychological nature and content of such key components of interpersonal interaction as impact and influ- ence. It analyzes various approaches to the understanding these social psychological phenomena that exist in Russian (theory of activity mediation of interpersonal rela- tions in groups; concept of personalization) and foreign psychology. The paper argues that it is simply impossible to interpret any empirical evidence concerning interper- sonal interactions in the real functioning contact society without taking into account the characteristics of impact and influence.
Keywords: impact, influence, direct and indirect impact, persuasion, direct and indirect influence, specific (related to personality traits) and functional (related to roles) types of influence, principles of reciprocity, commitment and consistence, social proof, liking, authority and scarcity.
Column: Theoretical Research