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Social Psychology and Society

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2221-1527

ISSN (online): 2311-7052


License: CC BY-NC 4.0

Started in 2010

Published quarterly

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Open Access Journal


Processing fluency and impressions of joy and pride 620

Kravchenko Yu.E.
PhD in Psychology, Associate Professor, Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia

The mere exposure effect consists in the increasing of affective preference (sympathy/ liking) for a previously encountered stimulus. Many researches connect it with processing fluency and effort savings (hedonic marking hypothesis [17]). The present study investigates, whether processing fluency connects with other positive emotions. We supposed higher processing fluency correlates with grater intensity of pride and joy. In 1 Experiment participants (n = 98) recognize 10 well-known proverbs in guessing game. Then they marked proverbs about that they would brag to their friends and ranked all proverbs from the most to the lest pleasant. In 2 Experiment 4 groups each of that concluded 24 different complicated joy statements were pairwise compared. Participants (n = 55) chosen most funny and marked unfunny statements. Results shows most sympathy is connect with higher processing fluency, but pride and joy appear more often in connection with more complicated stimuli required lower processing fluency.

Keywords: mere exposure effect, processing fluency, positive affect, joy, pride

Column: Empirical Research


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