The relationship between the socio-demographic characteristics of employees and their organizational identification and their perceived attractiveness of corporate culture ⁷⁸¹

The article presents the results of comparing the interrelationships between the individual characteristics of employees (gender, age, education, position and seniority in the organization) with the types of organizational identification that they form, the level of need for it, and the degree of attractiveness of the corporate culture. The study involved 252 respondents (185 women, 67 men), all — representatives of commercial organizations. Data collection was carried out in one stage, a questionnaire was proposed, which included three methods. The resulting material was mathematically processed using the Mann-Whitney U-test and Kruskal-Wallis test. Data are received that managers are less likely than performers to experience negative, ambiguous or neutral feelings towards their organization. The older the employees, the higher the level of their identification with it. The most senior employees are identified most with their company, as well as employees who have a long working record. Thus, a correlation was revealed between the socio-demographic characteristics of employees and the organizational variables under study.

Keywords: attractiveness of corporate culture, organizational identification, need for identification, individual characteristics of employees

Column: Empirical study

DOI: https://doi.org/10.17759/sps.2018090105