Development of assessment criteria for profiling the personality of candidates for vacant positions based on an analysis of their activity in social networks

The article is devoted to quite relevant issues today, which are discussed at different levels of research in the field of management psychology, namely, the development of psychological profiling algorithms based on the analysis of activity in social networks, in order to solve organizational problems, in particular in order to solve problems HR sectors such as recruiting. The article, in a rather lapidary, but at the same time, sufficient form to represent a wide audience, shows that the relevance of this problem is due not only to objective prerequisites (development of digital technologies, insufficient, in modern conditions, the effectiveness of traditional methods of personnel assessment, etc. n.), but also by direct request of business representatives and top managers of large companies. The program of socio-psychological research is fully presented, which allows to identify and verify diagnostic criteria for creating a profile of labor motivation for candidates for vacant posts and employees of the organization, based on the analysis of accounts in social networks. Criteria and results of their preliminary verification are described.

 

1.                   Agadullina E. Social networks user: current research [Elektronnyi resurs]. Sovremennaia zarubezhnaia psikhologiia [ Journal of Modern Foreign Psychology], 2015. Vol. 4, no. 3, pp. 36—46. doi:10.17759/jmfp.2015040305. (In Russ., аbstr. in Engl.).

2.                   Antsupov A.Ya., Kovalev V.V. Sotsial’no-psikhologicheskaya otsenka personala: teoriya i praktika: monografiya [Socio-psychological assessment of personnel: theory and practice: monograph]. Moscow: Prospekt, 2018. 351 p.

3.                   Vasekin S.V. Sotsial’nye seti i innovatsionnoe razvitie Rossii : Monografiya [Social networks and innovative development of Russia: Monograph]. Moscow^ RITs MGGU im. M.A. Sholokhova, 2013. 130 p.

4.                   Gorbachev A.V., Kupriyanov E.A., Naumenko A.S., Odintsova V.V., Shmelev A.G. “Metodika “Struktura trudovoi motivatsii” i perspektiva ee primeneniya” [ “Methodology” The structure of labor motivation “and the prospect of its application”]. Psikhologicheskii zhurnal [Psychological Journal], 2006, no. 3, pp. 86—94.

5.                   Goulman D., Boyatsis R., Makki E. Emotsional’noe liderstvo: Iskusstvo upravleniya lyud’mi na osnove emotsional’nogo intellekta [Emotional leadership: The art of managing people based on emotional intelligence]. Moscow: Al’pina Biznes Buks, 2007. 302 p.

6.                   Daft R. Uroki liderstva [Lessons of leadership]. Moscow: Eksmo, 2006. 480 p.

7.                   Derkach A.A. Metodologo-prikladnye osnovy akmeologicheskogo issledovaniya [Methodological and applied foundations of acmeological research]. Moscow: RAGS, 2000. 499 p.

8.                   Dolganov D.N. Otsenka motivatsii trudovoi deyatel’nosti sotrudnikov promyshlennogo predpriyatiya s ispol’zovaniem psikhograficheskogo testa V.G. Leont’eva [Assessment of motivation of labor activity of employees of an industrial enterprise using the psychographic test of V.G. Leontiev]. Organizatsionnaya psikhologiya [Organizational psychology], 2018. Vol. 8, no. 3, pp. 60—85.

9.                   Zalesskii M.L. Kak ispol’zovat’ sotsial’nye seti dlya resheniya problem sotsializatsii i adaptatsii pervokursnika v vuze [How to use social networks to solve the problems of socialization and adaptation of a freshman in high school]. Vestnik prakticheskoi psikhologii obrazovaniya [Bulletin of the practical psychology of education], 2016, no. 4, pp. 121—126.

10.               Kakhkharov Sh. Nad-professional’nye kompetentsii i upravlenie imi [Above-professional competencies and their management]. Organizatsionnaya psikhologiya [Organizational psychology], 2014. Vol. 4, no. 4, pp. 103—120.

11.               Maslov E.V. Upravlenie personalom: tekhnologiya i ideologiya [Personnel management: technology and ideology]. Organizatsionnaya psikhologiya [Organizational psychology], 2015. Vol. 5, no. 1, pp. 73—90.

12.               Myasnikova L.A., Drozdova A.V., Arkhipova Yu.V. Vizual’naya reprezentatsiya povsednevnosti v sovremennom mediaobshchestve [Visual representation of everyday life in the modern media community]. Teoriya i praktika obshchestvennogo razvitiya [Theory and practice of social development], 2014, no. 19, pp. 168—172.

13.               Orlova M.A. Cpetsificheskie osobennosti raboty rekrutingovykh kompanii v RF [Specific features of the work of recruiting companies in the Russian Federation]. Sotsiosfera [Sociosphere], 2010, no. 2, pp. 79—85.

14.               Osipova A.S., Kabalina V.I., Mondrus O.V. Praktiki privlecheniya i otbora talantlivykh sotrudnikov v kompaniyakh traditsionnykh otraslei i ekonomiki znanii [Practices of attracting and selecting talented employees in companies of traditional industries and the knowledge economy]. Organizatsionnaya psikhologiya [Organizational psychology], 2018. Vol. 8, no. 4, pp. 39—74.

15.               Pleshakov V.A. Kibersotsializatsiya cheloveka: ot Homo Sapiens’a do Homo Cyberus’a. Monografiya [Human cyber socialization: from Homo Sapiens’s to Homo Cyberus’s. Monograph]. Moscow: MPGU, 2012. 212 p.

16.               Pochebut L.G., Gurieva S.D., Chiker V.A. Predictive model of socio-psychological factors of building confidence in the organization. Sotsial’naia psikhologiia i obshchestvo [Social Psychology and Society]. 2018, Vol. 9, no. 1, pp. 22—42. doi:10.17759/ sps.2018090103. (In Russ., аbstr. in Engl.).

17.               Sadygova T.S. Sotsial’no-psikhologicheskie funktsii sotsial’nykh setei [Socio-psychological functions of social networks]. Vektor nauki Tol’yattinskogo gosudarstvennogo universiteta. Seriya: Pedagogika, psikhologiya [Vector science of Togliatti State University. Series: Pedagogy, Psychology], 2012, no. 3, pp. 192—194.

18.               Strizhova E., Evdokimenko A. Opyt primeneniya nosimykh tekhnologii v praktike upravleniya proizvoditel’nost’yu truda sotrudnikov massovykh spetsial’nostei finansovogo sektora [Experience of using wearable technologies in the practice of managing labor productivity of employees of mass specialties of the financial sector]. Organizatsionnaya psikhologiya [Organizational psychology], 2018. Vol. 8, no. 4, pp. 24—38.

19.               Tikhonov O.V. Sotsial’nye seti kak prostranstvo samoprezentatsii individa [Social networks as a space of individual self-presentation]. Vestnik Kazanskogo tekhnologicheskogo universiteta [Bulletin of Kazan Technological University], 2012. Vol. 15, no. 22, pp. 196— 198.

20.               Foster R., Kaplan S. Sozidatel’noe razrushenie: Pochemu kompanii, «postroennye navechno», pokazyvayut ne luchshie rezul’taty i chto nado sdelat’, chtoby podnyat’ ikh effektivnost’ [Creative destruction: Why companies built “forever” do not show the best results and what needs to be done to increase their effectiveness]. Moscow: Al’pina Biznes Buks, 2005. 378 p.

21.               Charysheva S.R. Osobennosti sotsial’no-psikhologicheskoi adaptatsii personala organizatsii v usloviyakh krizisa: rezul’taty issledovaniya [Elektronnyi resurs] [The role of a personnel management specialist in ensuring an effective socio-psychological state of personnel in a crisis]. Vestnik MGOU. Seriya: Psikhologicheskie nauki [Bulletin of MGOU. Series: Psychological Sciences], 2010, no. 1, pp. 56—61. URL: https://www.vestnik-mgou. ru/Articles/Doc/2599 (Accessed: 11.09.2019).

22.               Chizhova L.S., Sadovaya E.S., Kuz’min V.V. i dr. Innovatsionnaya ekonomika: zanyatost’, trudovaya motivatsiya, effektivnost’ truda. Kollektivnaya monografiya. Chizhova L.S. (ed.). [Innovative economy: employment, labor motivation, labor efficiency: Monograph]. In-t makroekonomicheskikh issledovanii. Moscow: Ekonomika, 2011. 430 p.

23.               Amichai-Hamburger Y., Vinitzky G. Social network use and personality [Social network use and personality]. Computers in Human Behavior, 2010. Vol. 26, no. 6, рр. 1289—1295. doi:10.1016/j.chb.2010.03.018

24.               Carpenter C.J. Narcissism on Facebook: Self-promotional and anti-social behavior. Personality and Individual Differences, 2012. Vol. 52, no. 4, рр. 482—486. oi:10.1016/j. paid.2011.11.011

25.               Katz D., Kahn R.L. The Social Psychology of Organizations. NewYork: Wiley, 1966. 489 p.