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Social Psychology and Society

Publisher: Moscow State University of Psychology and Education

ISSN (printed version): 2221-1527

ISSN (online): 2311-7052

DOI: https://doi.org/10.17759/sps

License: CC BY-NC 4.0

Published since 2010

Published quarterly

Free of fees
Open Access Journal

 

Using Health Belief Model, TriRisk Model, and Fatalism to predict COVID-19 Social Distancing Compliance Behavior 110

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Lahiry S.
President, ThinkTank-Peopleprofit, Kolkata, India
ORCID: https://orcid.org/0000-0001-9631-5899
e-mail: sugato@peopleprofit.in

Karmakar R.
PhD in Psychology, Assistant Professor in Applied Psychology, Amity Institute of Psychology & Allied Sciences, Amity University, Kolkata, India
ORCID: https://orcid.org/0000-0002-0826-8816
e-mail: rk_r80@rediffmail.com

Parameswaran S.
Research Scholar, Engineering Design Department, Indian Institute of Technology, Chennai, India
ORCID: https://orcid.org/0000-0002-4863-9896
e-mail: swathy0406@gmail.com

Abstract
Objectives. The study has a translational focus to examine the applicability of the Health Belief Model, the TriRisk model, and fatalism-belief in the context of the COVID-19 disease, specifically to test if they help us predict recommended compliance behavior. Another objective is to examine how the three components of the TriRisk model work together. Background. Amid a raging COVID-19 pandemic, governments everywhere need to deploy more targeted strategies to make social distancing effective and reduce human to human transmission of the virus. Study design. The study predicted the lockdown compliance behaviour from constructs of the TriRisk model and fatalism-belief, using multiple linear regression and mediation analysis. Participants. 357 Participants across India; age range: 15—78 years; 41.5% men and 58.5% women. Measurements. Components of the health belief model, fatalism, and recommended compliance behavior were assessed using Multi-item and single-item scales. Results. Experiential risk perception was the strongest predictor of compliance behavior, followed by perceived barriers and gender. Deliberative risk perception and affective risk perception were significantly positively correlated with compliance behavior, though not statistically significant predictors. Experiential risk perception mediated the path between cognitive risk assessment and compliance behavior. Conclusions. The present study has implications for designing and trying out compliance enhancement intervention through use of appropriate experiential risk content in designing public campaigns to increase compliance behavior.

Keywords: Social Distancing Compliance Behavior, Fatalism, Health belief model, COVID-19, Risk perception, Predictive Model, Mediation Analysis

Column: Empirical Research

DOI: https://doi.org/10.17759/sps.2021120408

Funding. This research was conducted under the aegis of PeopleProfit Social Research Initiative [SRI] and no external funding was received.

Received: 11.05.2021

Accepted: 08.10.2021

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