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Irresponsible word is the source of postindustrial society crisis
Irresponsible word creating a false myth makes society reproduction impossible. The main myth generator of modern times is the mass media. The prevailing discourse mode in the media is narration, it being a narrative for those who create it (the story is used as an argument), and a myth for those who recieve it (the perceived story is treated as a reality). Mass narrative for children lays the foundation for mass conscious-ness of the near future.
Keywords: irresponsible word, mass consciousness, narrative, reference personality, moral censorship, rhetoric, analytical reading.