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Publisher: Ltd. Research and Publishing Center "Sociosphere"

ISSN: 2078-7081

Started in 2010

Published quarterly


Rumors as a factor of public opinion development

Korableva O.V.
Volga State University of Servise, Tolyatti, Russia

This article reviews the interrelation between rumors phenomena and public opinion as a social institution. Rumors are considered to be a factor of public opinion development being a result of communication and a product of actual problems understanding. The author shows a scheme of interrelation between rumors and public opinion at the level of routine consciousness.

Keywords: rumors, routine consciousness, individual mind, rumors object, routine knowledge, serotype, public opinion.

Column: Sociology

For Reference

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  2. Gorshkov M. K. Public Opinion: history and modernity. – M., 1988.
  3. Grushin B. A. Opinion about the world and world views. – M.: Politizdat, 1967.
  4. Korobejnikov V. S. Opinion pyramid (public opinion: the nature and function). – M.: Knowledge, 1987.
  5. Noelle­Neumann E. Public Opinion. The opening of the spiral of silence. – Moscow: Progress­Academy, 1996.
  6. Popkova O. V. Ontology of rumors. – Togliatti: Accent, 2002.
  7. Toschenko Zh. T., Kharchenko S. V. Social mood. – M.: Academia, 1996.
  8. Shubkin V. N. Catastrophic consciousness in the modern world in the late twentieth century / ed. V. E. Shlappentucha, V. A. Yadov. – Moscow: Moscow Public Science Foundation, 2002.
  9. Peterson W. A., Gist N. P. Rumour and Public Opinion // American Journal of Sociology. – 1951. – V. 57. – Р. 159–167.

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