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Publisher: Ltd. Research and Publishing Center "Sociosphere"

ISSN: 2078-7081

Started in 2010

Published quarterly


Creation of Positive Image in Small Business as Social Technology

Bokareva V.B.
Modern humanitarian academy, Moscow, Russia

Article purpose is the analysis of creation of positive image in small-scale business as social technology. Problems: to make definition of small-scale business and social technologies; to allocate intrinsic characteristics of social technologies; to define technolozation process of formation of image. The practical importance of article consists in possibility of application of the resulted recommendations in practice of social management by small-scale business.

Keywords: small business; social technology; image.

Column: Sociology

For Reference

  1. Gee B. The image of the company: the planning, development and promotion. – Moscow: Center, 1999.
  2. Markov A. P. Design of marketing communications: advertising technologies. Public Relations. Sponsor­ship. – Saint Petersburg.: SPbGUP, 2005.
  3. Scientific publishing "Big Russian Encyclopedia". – URL:
  4. Modern Dictionary of Economics. ­URL:
  5. Federal law № 209­FL of July 24, 2007 "On the development of small and medium entrepreneurship in the Russian Federation."
  6. Shepel V. M. Imageology. How to please to people. – M.: National education, 2002.
  7. Shcherbina V. V. Encyclopaedic dictionary of sociology. – Moscow: Nauka. 1995.

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