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ISSN: 2078-7081

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War 2.0: perception of war by a media saturated society 595

Меркулов А.
Санкт-Петербургский государственный университет экономики и финансов, Санкт-Петербург, Россия


Electronic mass media changed the way we perceive world events including mili¬tary conflicts. In the 60–70¬s television conveyed the horrors of Vietnam war to an ordinary American living¬room. Army was quick to learn a lesson so, for the time being, military conflicts began to be or¬chestrated as a television show where good defeats evil in a bloodless fight. The advent of the age of Web 2.0 and diffusion of digital technologies have made it impossible to control media coverage.

Ключевые слова: war, Baudrillard, Web 2.0, Internet, Media Studies, Gulf War, Information Environment

Рубрика: Философия

Тип: научная статья

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Фрагмент статьи

Since Vietnam War Public Relations have directly influenced military out­comes and whatever soldiers have done, their commanders should take into consid­eration the way army’s actions will be reflected on television or computer screens.

Until quite recently media coverage was an accelerated, instantaneous infor­mation flow of TV images delivered by a few large companies. It used to be a one­way street, where the audiences were left with few opportunities to find either an alterna­tive point of view or an independent comment. After learning Vietnam’s lessons American military have understood the importance of controlling the media cover­age. Taking into account the overwhelming US fire power, it was relatively easy to turn any war into a kind of television show where real violence and suffering were thoroughly overwritten by the electronic narrative.

  1. Baudrillard J. The Gulf War Did Not Take Place. Bloomington: Indiana University Press, 1995.
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