Psychology of personality self-presentation: gender and age aspects

The article reveals the significance of expanded understanding of the socio- psychological phenomenon of self-presentation, inconsistency in views on this phenomenon. Self-presentation of personality is seen as a processual activity, which is an integral component of any communicative act, a general characteristic of social behavior, as well as a means to control the impression that a person makes on others in the process of interaction with them. The results of a study aimed at investigating approaches to understanding this phenomenon, allowed the author to reveal proactive and reactive self-presentation. We present an analysis of gender and age-specific tactics of self-presentation. We consider categories and theoretical approaches to understanding the nature of the concept “self-presentation of personality”, tactics and strategies of self-presentation, situational, motivational and personality factors in their effect on the awareness and goal-orientation of the self-presentation subject’s actions on impression control.

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