Psychology of personality self-presentation: gender and age aspects



The article reveals the significance of expanded understanding of the socio- psychological phenomenon of self-presentation, inconsistency in views on this phenomenon. Self-presentation of personality is seen as a processual activity, which is an integral component of any communicative act, a general characteristic of social behavior, as well as a means to control the impression that a person makes on others in the process of interaction with them. The results of a study aimed at investigating approaches to understanding this phenomenon, allowed the author to reveal proactive and reactive self-presentation. We present an analysis of gender and age-specific tactics of self-presentation. We consider categories and theoretical approaches to understanding the nature of the concept “self-presentation of personality”, tactics and strategies of self-presentation, situational, motivational and personality factors in their effect on the awareness and goal-orientation of the self-presentation subject’s actions on impression control.

General Information

Keywords: self-presentation of personality, tactics and strategies of self- presentation, impression control, proactive and reactive personality self- presentation, self-presentation competence, self-monitoring, gender, age.

Journal rubric: Developmental Psychology

Article type: scientific article

For citation: Pikuleva O.A. Psychology of personality self-presentation: gender and age aspects. Psikhologicheskaya nauka i obrazovanie = Psychological Science and Education, 2013. Vol. 18, no. 4, pp. 37–44. (In Russ., аbstr. in Engl.)


  1. Karaseva S. K., Hazova S. A. Samoprezentaci- onnaja kompetentnost' sovremennogo konkurento- sposobnogo specialista // Vestnik Adygejskogo go- sudarstvennogo universiteta. Serija 3. Pedagogika i psihologija. 2012. № 4. S. 55–64.
  2. Pikuljova O. A. Gendernye, vozrastnye i professional'nye osobennosti taktik samoprezentacii. Avtoref. diss. … kand. psihol. nauk. SPb., 2004.
  3. Pikuljova O. A. Samoprezentacija lichnosti v processe social'nogo vzaimodejstvija // Vestnik S-Peterb. un-ta. Ser. 6. Filosofija, politologija, sociologija, pravo, mezhdunarodnye otnoshenija. 2005. № 3. S. 75–97.
  4. Svencickij A. L. Social'naja psihologija. M., 2003.
  5. Arkin R. M. Self-presentation // The self in social psychology / Ed. by Vallacher R.R., Wegner D.M. / L.&N.Y.: Oxford Univ. Press, 1986.
  6. Baumeister R. F., Leary M. R. The need to belong: Desire for interpersonal attachments as a fundamen- tal human motivation. Psychological Bulletin.: 1995. 117. Р. 497–529.
  7. Goffman E. The presentation of self in everyday life. NY: Ancchor Books, 1959.
  8. Jones E. E., Pittman T. S. Toward a general theory of strategic self-presentation. In J. Suls (Ed.). Psy- chological perspective on the self (pp. 231–261). Hillsdale, NJ: Erlbaum, 1982.
  9. Lee S.-J., Quigley B. M., Nesler M. S., Cor- bett A. B., Tedeschi J. Development of a self-presen- tation tactics scale // Personality and Individual Dif- ferences. 1999. № 26. Р. 701–722.
  10. Schlenker B. Self-presentation // HANDBOOK of Self and Identity / By M. Leary et al., 2003. Р. 488–518.

Information About the Authors

Oxana A. Pikuleva, PhD in Psychology, senior lecturer at the Department of Public Administration, Graduate School of Management (GSOM), Saint Petersburg State University, St.Petersburg, Russia, e-mail:



Total: 5233
Previous month: 25
Current month: 3


Total: 8986
Previous month: 20
Current month: 1