The hierarchy of motives and the diversity of motivation of activity: combined application of questionnaire and content-analysis techniques

1815

Abstract

The article presents the results of the empirical research of the motivational hierarchy of personality and diversity of motivation of activity with the application of the questionnaire and content-analytical methods, based on the example of the study of labor motivation. The results of the factor analysis of the indicators of the Sh. Ritchie - P. Martin test show that the motives, which occupy a higher place in the motivational hierarchy of personality, can be grouped into the four following factors: 1) the priority of the long-term or short-term benefits; 2) the priority of communication; 3) the priority of regulations or freedom; 4) participation in management from the current position. The diversity of motivation of activity was studied with the help of content analysis of short stories, drawn up on the pictures, the content of which was brought closer to the factors that form a motivational profile of employee in accordance with the Sh. Ritchie P. Martin test. The application of the rules «if, then…» allowed us to identify a number of motivational complexes which accompany the development of hierarchically higher-level needs.

General Information

Keywords: thematic content analysis, questionnaire, factor analysis, search rules «If, then…», hierarchy of motives, diversity of motivation of human activities

Journal rubric: Psychology of Personality

Article type: scientific article

For citation: Murasheva O.V., Almayev N.A. The hierarchy of motives and the diversity of motivation of activity: combined application of questionnaire and content-analysis techniques . Eksperimental'naâ psihologiâ = Experimental Psychology (Russia), 2013. Vol. 6, no. 1, pp. 76–86. (In Russ., аbstr. in Engl.)

References

  1. Алмаев Н. А. Применение контент-анализа в исследованиях личности: Методические вопросы. М.: ИПРАН, 2012.
  2. Ильин Е. П. Мотивация и мотивы. СПб.: Питер, 2006.
  3. Леонтьев А. Н. Потребности, мотивы, эмоции. М., МГУ, 1971.
  4. Ломов Б. Ф. Методологические и теоретические проблемы психологии. М., Наука, 1984.
  5. Мурашева О. В., Алмаев Н. А. Факторное пространство трудовой мотивации // Вестник Университета (Государственный университет управления). 2012. Т. 1. № 8. С. 264–269.
  6. Ричи Ш., Мартин П. Управление мотивацией: Учеб. пособие для вузов: Пер. с англ. / Под ред. Е. А. Климова. М.: ЮНИТИ-ДАНА, 2004.

Information About the Authors

Olga V. Murasheva, PhD in Psychology, Researcher, Institute of Psychology, Russian academy of Sciences, Moscow, Russia, e-mail: olgalogatskaia@gmail.com

Nikolai A. Almayev, Doctor of Psychology, Senior Research Associate, Institute of Psychology, Russian Academy of Sciences, Moscow, Russia

Metrics

Views

Total: 12382
Previous month: 52
Current month: 34

Downloads

Total: 1815
Previous month: 24
Current month: 20