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Experimental Psychology (Russia)
2022. Vol. 15, no. 3, 50–69
https://doi.org/10.17759/exppsy.2022150304
ISSN: 2072-7593 / 2311-7036 (online)

Representation of the Value Orientations of a Stranger Depending on the Method of the Face Imaging

 
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Abstract

The observers’ ideas about the value orientations of visual communicants were experimentally studied. The subjects were sequentially presented in random order with the faces of people depicted in photographs and artistic portraits. It was required, on the basis of a list of terminal and instrumental value orientations (M. Rokeach), first to evaluate one’s own beliefs, then the demonstrated characters. It is shown that the integral profiles of value ideas about personalities depicted in portraits and photos are well matched, have a similar structure and similar scores. The beliefs of characters in portraits are statistically higher than those in photographs. The effect is preserved when the values are differentiated by categories. Significant differences were obtained in relation to the following values: terminal values — Cognition, Mature love, Material wellbeing, Beauty, Happy family life, Pleasures; instrumental — Goodupbringing, Education, Diligence, Tolerance, Sensitivity, Cheerfulness. The observers’ ideas about their own values differ significantly from the value orientations of the depicted people and have little effect on their assessments.

General Information

Keywords: interpersonal perception, perception of facial expressions, forms of presentation of the content of a person in an artistic portrait and photograph, visual assessment of a person’s value orientations, self-assessment of the perceiver

Journal rubric: Face Science

OpenAlex citations: 1

OpenAlex topics: Face Recognition and Perception, Evolutionary Psychology and Human Behavior, Consumer Behavior in Brand Consumption and Identification

Information about the work in OpenAlex

Number of citations: 1

Topics

Face Recognition and Perception

This cluster of papers explores the neural mechanisms underlying face perception, recognition, and emotional expression processing in the human brain. It delves into topics such as the distributed cortical network for face perception, functional compartmentalization in the ventral temporal cortex, and the role of social cognition in facial identity and emotion recognition. The use of fMRI data and multivariate pattern analysis is prominent in decoding mental states and visual contents from brain activity.

Number of works: 51220  |  Total number of citations: 1181762

Topic detailsв OpenAlex

Evolutionary Psychology and Human Behavior

This cluster of papers explores the evolutionary psychology of human behavior and attraction, focusing on topics such as mate preferences, attractiveness, life history theory, facial perception, sexual selection, testosterone, adaptation, and social cognition. The research delves into understanding the biological and evolutionary underpinnings of human mating strategies, decision-making processes related to attractiveness and mate selection, and the role of hormones in shaping social behaviors.

Number of works: 70897  |  Total number of citations: 1204941

Topic detailsв OpenAlex

Consumer Behavior in Brand Consumption and Identification

This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.

Number of works: 101179  |  Total number of citations: 2090943

Topic detailsв OpenAlex

Work details in OpenAlex

Article type: research article

DOI: https://doi.org/10.17759/exppsy.2022150304

Funding. The study was supported by the Russian Science Foundation, project No. 18-18-00350P «Perception in the structure of non-verbal communication».

Received 13.09.2022

Accepted

Published

For citation: Barabanschikov, V.A., Shunto, A.S. (2022). Representation of the Value Orientations of a Stranger Depending on the Method of the Face Imaging. Experimental Psychology (Russia), 15(3), 50–69. (In Russ.). https://doi.org/10.17759/exppsy.2022150304

© Barabanschikov V.A., Shunto A.S., 2022

License: CC BY-NC 4.0

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Information About the Authors

Vladimir A. Barabanschikov, Doctor of Psychology, Professor, Director, Institute of Experimental Psychology, Moscow State University of Psychology and Education, Professor, Moscow Institute of Psychoanalysis, Moscow, Russian Federation, ORCID: https://orcid.org/0000-0002-5084-0513, e-mail: vladimir.barabanschikov@gmail.com

Anna S. Shunto, Lecturer, Department of General Psychology, Moscow Institute of Psychoanalysis, Moscow, Russian Federation, ORCID: https://orcid.org/0000-0001-7985-4890, e-mail: a.shunto@mail.ru

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