Living in a Digital Society: from the Point of View of One Social Psychological Perspective



Technology has become ubiquitous, and without it it is hardly possible to imagine everyday human life. As a result of their active use, the individual feels as if he is an important participant in various processes taking place in a globalized world. The purpose of this theoretical and analytical study is to analyze the potential of the social representations theory to study the transformations that occur to a person in a digital society. Theory makes it possible to answer the question of how a person builds an explanation for a new phenomenon and builds his behavior in accordance with it. The modern era is an era of visual culture, where the power of texts (which corresponded to the generation of parents) was replaced by the power of pictures (at the level of the adolescents and young people). This feature can be viewed through the prism of the ideas of this theory, speaking of figurative and linguistic rhetorics. Finally, the theory of social representations allows us to articulate the processes of communication, social representations, and explain how the latter regulate social behavior and social relations in the digital society.

General Information

Keywords: activity-related experience, quality of motivation, self-determination theory, intrinsic motivation, extrinsic motivation, academic motivation

Journal rubric: Interdisciplinary Studies

Article type: scientific article


Funding. This article is a part of the research project “Development of a model for profiling online behavior of minors in social networks” financed by MSUPE

For citation: Bovina I.B., Dvoryanchikov N.V. Living in a Digital Society: from the Point of View of One Social Psychological Perspective [Elektronnyi resurs]. Psikhologiya i pravo = Psychology and Law, 2020. Vol. 10, no. 3, pp. 143–157. DOI: 10.17759/psylaw.2020100310. (In Russ., аbstr. in Engl.)


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Information About the Authors

Inna B. Bovina, Doctor of Psychology, Research Director, Associate Professor, Department of Clinical and Legal Psychology, Moscow State University of Psychology & Education, Moscow, Russia, ORCID:, e-mail:

Nikolay V. Dvoryanchikov, PhD in Psychology, Docent, Dean, Faculty of Legal and Forensic Psychology, Moscow State University of Psychology & Education, Moscow, Russia, ORCID:, e-mail:



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