Improvement of Moscow universities interaction with employers: marketing approach

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Abstract

The paper presents results of applied and theoretical studies of market analysis tools application to improvement of interaction of education services market with labor market. Analysis of polls of employers and students aimed at revealing attitude of labor market people to universities as centers of highly qualified resources training for economy of Moscow. The paper covers approaches of market analysis application in making educational services offer, that would also maximum correspond to demand of university applicant in terms of quality parameters and to demand of future employer from the viewpoint of graduate training as well as to demand of the state.

General Information

Keywords: labor market, market of educational services, market analysis approach, comprehensive market analysis, rating of universities, professional competences, human capital

Publication rubric: Educational management & professional training

Article type: scientific article

For citation: Mishchenko S. Improvement of Moscow universities interaction with employers: marketing approach [Elektronnyi resurs]. Socio-economic and psychological problems of management,

References

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Information About the Authors

Svetlana Mishchenko, PhD in Philosophy, Moscow State Academy of Business Administration, Zelenograd, Russia, e-mail: sn_mish@mail.ru

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