Modern Toys: Developmental Tendencies



The paper reviews the specifics of modern toys basing on the analysis of items presented at the annual Nuremberg International Toy Fair. We share our impressions of the Fair and make an attempt to identify the main developmental trends of the modern toy market. We outline the structure of the Fair that represents the typology of play materials and provide a description of character toys, toys made of wood and other natural materials. In the special focus are the winners of the toy awards (10 most interesting toys out of 75,000). All in all, there are two main trends in the development of modern toys: the first one is related to increasing demands for eco-friendly toys and technologies; the second one refers to the use of digital technologies. In the majority of cases the introduction of electronics into play is made with an attempt to keep the relation between traditional and digital play.

General Information

Keywords: toys, toy products, character toys, ecological materials, digital technologies

Journal rubric: Scientific Life

Article type: scientific article


For citation: Smirnova E.O., Sokolova M.V. Modern Toys: Developmental Tendencies. Kul'turno-istoricheskaya psikhologiya = Cultural-Historical Psychology, 2019. Vol. 15, no. 2, pp. 99–104. DOI: 10.17759/chp.2019150212. (In Russ., аbstr. in Engl.)

Information About the Authors

Elena O. Smirnova, Doctor of Psychology, Рrofessor of the Department of Preschool Pedagogics and Psychology of the Faculty of Psychology of Education, Moscow State University of Psychology and Education, Moscow, Russia

Mariya V. Sokolova, PhD in Psychology, Senior Scientist, Center of Psychology and Educational Expertise of Play and Toys, Moscow State University of Psychology and Education, Moscow, Russia, e-mail:



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