Specific features of perception of nonverbal components in intercultural communication

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Abstract

The study, based on the analysis of South Korean videos, focuses on the analysis of the nonverbal components of advertising and their role in the perception of advertising messages in terms of intercultural communication.

General Information

Keywords: advertising; verbal and non-verbal components; intercultural

Journal rubric: Intercultural Communication and Problems of Globalization: Psycho-, Socio- and Ethnolinguistics

Article type: scientific article

DOI: https://doi.org/10.17759/langt.2018050211

For citation: Bugaeva I.V. Specific features of perception of nonverbal components in intercultural communication [Elektronnyi resurs]. Âzyk i tekst = Language and Text, 2018. Vol. 5, no. 2, pp. 65–69. DOI: 10.17759/langt.2018050211. (In Russ., аbstr. in Engl.)

References

  1. Bugaeva I.V. Reklama v svete mezhkul'turnoj kommunikacii// I Mezhdunarodnaya nauchno-prakticheskaya konferenciya «Peresekaya granicy: Mezhkul'turnaya kommunikaciya v global'nom kontekste» / Otv. red. N.G. Bragina, A.G. Zhukova. M.: Gos.IRYa im. A.S. Pushkina, 2018. S. 55-56. ISBN 978-5-9826176-7
  2. Shmeleva T.V. Kommunikativnye edinicy na gorodskih vyveskah // Russkij yazyk za rubezhom. 2017. № 5. S. 14-18.

Information About the Authors

Irina V. Bugaeva, Doctor of Philology, Professor of the Department of Linguodidactics and Intercultural Communication, Faculty of Foreign Languages, Moscow State University of Psychology and Education, Moscow, Russia, ORCID: https://orcid.org/0000-0003-3682-4880, e-mail: bugaevaiv@mgppu.ru

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