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Language and Text
2018. Vol. 5, no. 2, 65–69
https://doi.org/10.17759/langt.2018050211
ISSN: 2312-2757 (online)

Specific features of perception of nonverbal components in intercultural communication

 
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Abstract

The study, based on the analysis of South Korean videos, focuses on the analysis of the nonverbal components of advertising and their role in the perception of advertising messages in terms of intercultural communication.

General Information

Keywords: advertising; verbal and non-verbal components; intercultural

Journal rubric: Intercultural Communication and Problems of Globalization: Psycho-, Socio- and Ethnolinguistics

OpenAlex citations: 1

OpenAlex trends: Language, Communication, and Linguistic Studies, Discourse Analysis and Cultural Communication

Information about the work in OpenAlex

Number of citations: 1

Topics

Language, Communication, and Linguistic Studies

This cluster of papers explores the complexities of intercultural communication in various contexts, including education and business. It delves into topics such as language, cultural competence, media discourse, professional identity, and the challenges and strategies of cross-cultural communication. The influence of globalization on communication and the development of linguistic and cultural skills are also central themes.

Number of works: 47093  |  Total number of citations: 70052

Topic detailsв OpenAlex

Discourse Analysis and Cultural Communication

This cluster of papers focuses on discourse analysis, cultural communication patterns, and language use in the context of the pandemic. It explores topics such as media representation, persuasion strategies, linguistic aspects of pandemics, and the impact of social media on language and culture.

Number of works: 106512  |  Total number of citations: 87483

Topic detailsв OpenAlex

Work details in OpenAlex

Article type: scientific article

DOI: https://doi.org/10.17759/langt.2018050211

Published

For citation: Bugaeva, I.V. (2018). Specific features of perception of nonverbal components in intercultural communication. Language and Text, 5(2), 65–69. (In Russ.). https://doi.org/10.17759/langt.2018050211

© Bugaeva I.V., 2018

License: CC BY-NC 4.0

References

  1. Bugaeva I.V. Reklama v svete mezhkul'turnoj kommunikacii// I Mezhdunarodnaya nauchno-prakticheskaya konferenciya «Peresekaya granicy: Mezhkul'turnaya kommunikaciya v global'nom kontekste» / Otv. red. N.G. Bragina, A.G. Zhukova. M.: Gos.IRYa im. A.S. Pushkina, 2018. S. 55-56. ISBN 978-5-9826176-7
  2. Shmeleva T.V. Kommunikativnye edinicy na gorodskih vyveskah // Russkij yazyk za rubezhom. 2017. № 5. S. 14-18.

Information About the Authors

Irina V. Bugaeva, Doctor of Philology, Professor of the Department of Linguodidactics and Intercultural Communication, Faculty of Foreign Languages, Moscow State University of Psychology and Education, Moscow, Russian Federation, ORCID: https://orcid.org/0000-0003-3682-4880, e-mail: bugaevaiv@mgppu.ru

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