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Language and Text
2020. Vol. 7, no. 3, 36–43
https://doi.org/10.17759/langt.2020070303
ISSN: 2312-2757 (online)

The Concept of "Greeting" in the Russian and English Blogosphere

 
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Abstract

The article deals with the concept of "greeting" in the context of the development and popularization of Internet communication. In network communication, greeting was determined as one of the most important universals of netiquette, being an invitational structure to a conversation, which is used to establish contact with the interlocutor, defining the relationships and roles of the interlocutors. The importance of greeting formulas as a mandatory component of successful web communication is shown. It is determined that the choice and use of certain greeting structures varies not only due to the communication situation, but also due to the involvement of web interlocutors in a particular culture. As an example, the analysis of Internet publications in the blogosphere was carried out in order to highlight the frequently used greeting formulas in English and Russian web-language. The most used neutral and positive greeting constructions of Russian and English Internet communication were identified.

General Information

Keywords: greeting formulas, Internet communication, netiquette, blogosphere

Journal rubric: General and Comparative Historical Linguistics

OpenAlex citations: 0

OpenAlex trends: Language, Communication, and Linguistic Studies, Discourse Analysis and Cultural Communication, Digital Communication and Language

Information about the work in OpenAlex

Number of citations: 0

Topics

Language, Communication, and Linguistic Studies

This cluster of papers explores the complexities of intercultural communication in various contexts, including education and business. It delves into topics such as language, cultural competence, media discourse, professional identity, and the challenges and strategies of cross-cultural communication. The influence of globalization on communication and the development of linguistic and cultural skills are also central themes.

Number of works: 47093  |  Total number of citations: 70052

Topic detailsв OpenAlex

Discourse Analysis and Cultural Communication

This cluster of papers focuses on discourse analysis, cultural communication patterns, and language use in the context of the pandemic. It explores topics such as media representation, persuasion strategies, linguistic aspects of pandemics, and the impact of social media on language and culture.

Number of works: 106512  |  Total number of citations: 87483

Topic detailsв OpenAlex

Digital Communication and Language

This cluster of papers explores the impact of emoticons and emojis on computer-mediated communication, social interaction, text messaging, language variation, and literacy skills. It investigates gender differences in online communication and the use of emoticons in workplace emails. The research also delves into the influence of emoticons on emotional expression, social attributions, and information processing.

Number of works: 49347  |  Total number of citations: 287119

Topic detailsв OpenAlex

Work details in OpenAlex

Article type: scientific article

DOI: https://doi.org/10.17759/langt.2020070303

Published

For citation: Gromova, E.D. (2020). The Concept of "Greeting" in the Russian and English Blogosphere. Language and Text, 7(3), 36–43. (In Russ.). https://doi.org/10.17759/langt.2020070303

© Gromova E.D., 2020

License: CC BY-NC 4.0

References

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Information About the Authors

Ekaterina D. Gromova, 2nd Year Master's Student of the Institute «Foreign languages, Modern Communications and Management», Moscow State University of Psychology & Education, Moscow, Russian Federation, ORCID: https://orcid.org/0000-0002-3408-5650, e-mail: gromovakate97@mail.ru

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