The Concept of "Greeting" in the Russian and English Blogosphere

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Abstract

The article deals with the concept of "greeting" in the context of the development and popularization of Internet communication. In network communication, greeting was determined as one of the most important universals of netiquette, being an invitational structure to a conversation, which is used to establish contact with the interlocutor, defining the relationships and roles of the interlocutors. The importance of greeting formulas as a mandatory component of successful web communication is shown. It is determined that the choice and use of certain greeting structures varies not only due to the communication situation, but also due to the involvement of web interlocutors in a particular culture. As an example, the analysis of Internet publications in the blogosphere was carried out in order to highlight the frequently used greeting formulas in English and Russian web-language. The most used neutral and positive greeting constructions of Russian and English Internet communication were identified.

General Information

Keywords: greeting formulas, Internet communication, netiquette, blogosphere

Journal rubric: General and Comparative Historical Linguistics

Article type: scientific article

DOI: https://doi.org/10.17759/langt.2020070303

For citation: Gromova E.D. The Concept of "Greeting" in the Russian and English Blogosphere [Elektronnyi resurs]. Âzyk i tekst = Language and Text, 2020. Vol. 7, no. 3, pp. 36–43. DOI: 10.17759/langt.2020070303. (In Russ., аbstr. in Engl.)

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Information About the Authors

Ekaterina D. Gromova, 2nd Year Master's Student of the Institute «Foreign languages, Modern Communications and Management», Moscow State University of Psychology & Education, Moscow, Russia, ORCID: https://orcid.org/0000-0002-3408-5650, e-mail: gromovakate97@mail.ru

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