Frames of TikTok’s Book Trailers

This article poses the problem of the frame content of book trailers published on TikTok Internet platform. The aim of the research is to describe the features of TikTok’s book trailer’s frames as a genre of polycode text, which is achieved by the following tasks: to make a playlist of collected empirical material; to present an abstract analysis of scientific works devoted to the frame; to present the characteristics of TikTok’s book trailers as a genre of polycode text and its genre features; to determine the positions of TikTok’s book trailer in relation to the frame; to analyze the frame content of TikTok’s book trailer. The study material was 70 book trailers posted in the public domain on TikTok platform. These videos were placed in the form of a playlist for this study. Linguistic description and frame analysis methods were used to identify the following types of TikTok’s book trailers' frames: «key words», «plot details», «symbols». Each of them is characterized by its own characteristics of the information contained. The frames of TikTok’s book trailers reflect the structural plot elements of the primary source — the book. They arrange the voluminous information of the literary work in boxes, lining up according to the principles of logical relationship to each other. Each TikTok’s book trailer’s slot is a frame, fragments of video or audio material, sound and visual special effects; some images that are subjected to a socio-cultural factor.

1. Alefirenko N.F. Etnoeidemicheskii kontsept i vnutrennyaya forma yazykovogo znaka // Voprosy kognitivnoi lingvistiki. 2004. № 1, pp. 70-81 (In Russ.).
2. Belyakova L.A. Propozitsional'no-freimovoe modelirovanie rechevoi deyatel'nosti (na materiale assotsiativnogo eksperimenta) // Vestnik Kemerovskogo gosudarstvennogo universiteta. 2012. № 3, pp. 70-73 (In Russ.).
3. Boldyrev N.N. Kontseptual'noe prostranstvo kognitivnoi lingvistiki // Voprosy kognitivnoi lingvistiki. 2004. № 1, pp. 18-35 (In Russ.).
4. Gusel'nikova O.V. Vozmozhnosti freimovogo analiza // Mir nauki, kul'tury, obrazovaniya. 2009. № 5, pp. 29-32 (In Russ.).
5. Dvoryanchikov Ya.V., Shepeleva E.S. Rol' TikTok v sotsializatsii detei i podrostkov // Forum molodezhnoi nauki. T. 2. № 6. 2021, pp. 11-16 (In Russ.).
6. Deik van T.A. Yazyk. Poznanie. Kommunikatsiya: per. s angl. / sost. V.V. Petrova, pod red. V.I. Gerasimova. 1998. Moscow: Progress. 310 p. (In Russ.).
7. Kul'chitskaya N.A. Freim kak tip leksicheskogo kontsepta [Elektronnyi resurs] // Gorlovskii gosudarstvennyi pedagogicheskii institut inostrannykh yazykov. 2006. Available at: http://www.rusnauka.com/ONG/Philologia/7_kul_chickaja%20n.a..doc.htm (Accessed: 28.03.2023) (In Russ.).
8. Minskii M.L. Freimy dlya predstavleniya znanii. 1979. Moscow: Energiya. 151 p. (In Russ.).
9. Rashchupkina O.S. Buktreiler kak original'nyi perpendikulyar k tekstu // Nizhnevartovskii filologicheskii vestnik. 2019. T. 1, pp. 12-19 (In Russ.).
10. Rakhmatullina D.R. Buktreiler kak forma polikodovogo teksta // Voprosy sovremennoi filologii v kontekste vzaimodeistviya yazykov i kul'tur. 2021. № 1, pp. 116-119 (In Russ.).
11. Sokolova O.V. Kategoriya freima v sovremennoi lingvistike // Vestnik AGTU. 2007. № 1, pp.236-239 (In Russ.).
12. Taradenko T.D. Buktreiler v ob"ektive klip-kul'tury // Slovo. Tekst. Istochnik. Metodologiya sovremennogo gumanitarnogo issledovaniya: materialy II Mezhdunarodnoi nauchnoi konferentsii 22-23 aprelya 2022 g. 2023. Vyp. 2. Ch. 2, pp. 309-322 (In Russ.).
13. Toffler E. Tret'ya volna. 2010. Moscow: OOO «Firma “Izdatel'stvo AST”». 784 p. (In Russ.).
14. Fillmor Ch. Freimy i semantika ponimaniya // Novoe v zarubezhnoi lingvistike. 1988. Vyp. 23, pp. 65-68 (In Russ.).
15. Kharitonchik Z.A. Sposoby kontseptual'noi organizatsii znanii v leksike yazyka // Yazyk i struktura predstavleniya znanii. 1992, pp. 98-123 (In Russ.).