Virtual Personality of a Moving Thatcherized Face



The study explores the patterns of perception of a virtual model with a ‘Thatcherized face’.Using the Deepfake IT-technology and the Adobe After Effects video editor, a stimulus model reproducing the face of a young actress with the eye and mouth areas inverted by 180° was created.It was shown that the phenomena of perception of the Thatcherized face, registered earlier under static conditions, are preserved when the dynamic model is exposed, and acquire a new content.In particular, the inversion effect in the dynamic mode is stronger than in the static one.Under multimodal exposure, its magnitude decreases, while the adequacy of the direct exposure evaluations increases.The age of the virtual model as compared to the real person is overestimated.The adequacy of evaluations of the models’ gender and behavior exceeds 85%.Estimates of attractiveness and emotional states of the virtual models directly depend on the type of situation they are in.The similarity of the main patterns found in the study of the perceptions of Thatcherized and chimerical faces is demonstrated.

General Information

Keywords: Interpersonal perception, Margaret Thatcher illusion, facial attractive¬ness, basic emotional expressions, stimulus model dynamics and statics, virtual model, Thatcherized face, chimerical face, IT-Deepfake, inversion effect

Journal rubric: General Psychology


Funding. The study was performed under the state order of the Ministry of Education of the Russian Federation № 730000F.99.1.БВ09АА00006.

For citation: Barabanschikov V.A., Marinova M.M., Abramov A.D. Virtual Personality of a Moving Thatcherized Face. Psikhologicheskaya nauka i obrazovanie = Psychological Science and Education, 2021. Vol. 26, no. 1, pp. 5–18. DOI: 10.17759/pse.2021000001. (In Russ., аbstr. in Engl.)


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Information About the Authors

Vladimir A. Barabanschikov, Doctor of Psychology, Professor, Director, Institute of Experimental Psychology, Moscow State University of Psychology and Education, Dean of the Faculty of Psychology, Moscow Institute of Psychoanalysis, Moscow, Russia, ORCID:, e-mail:

Mariya M. Marinova, Assistant Director of the Institute of Experimental Psychology, Academic Services Specialist, Moscow State University of Psychology and Education, Postgraduate Student, Moscow Institute of Psychoanalysis, Moscow, Russia, ORCID:, e-mail:

Artem D. Abramov, Graduate Student, Institute of Experimental Psychology, MSUPE, Moscow State University of Psychology & Education, Moscow, Russia, ORCID:, e-mail:



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