The author argues that, similar to the individual success in love, the writers or artists success with the public can be a stimulus for creative work. He demon.strates with figures in hand that creative work (like poetry) is a kind of self.por.trait, a sincere expression of the poets psychology, and that the reader percei.ves it accordingly. He also offers a for. mula of success based on the idea of a compromise between the partners over.lapping areas of interests and their diffe.rent preferred patterns of meaning. This relates to a scientist or artist, on the one side, and society, on the other: they are involved in social games with each other similar to love games played by indivi.duals. In these terms, creative work and love can be described identically.