Social Psychology and Society
2015. Vol. 6, no. 4, 123–138
doi:10.17759/sps.2015060409
ISSN: 2221-1527 / 2311-7052 (online)
Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment
Abstract
General Information
Keywords: brand, brand communication, brand-consumer relationship, brand commitment, brand personality, consumer identity
Journal rubric: Applied Research and Practice
Article type: scientific article
DOI: https://doi.org/10.17759/sps.2015060409
For citation: Antonova N.V., Morozova V.D. Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2015. Vol. 6, no. 4, pp. 123–138. DOI: 10.17759/sps.2015060409. (In Russ., аbstr. in Engl.)
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