Use of various strategies of mixed methods research in organizational culture diagnosis

Differences between quantitative and qualitative methods at various levels are described. The advantages and disadvantages of these groups of methods are analyzed in relation to the process of studying the culture of the organization, it is concluded that the separate use of only one class of methods in the diagnosis of organizational culture can lead to the construction of an inadequate picture. The emergence of a strategy of “mixed methods” is quite natural phenomenon. However, the joint use of different methods in one study involves solving a number of methodological problems of their interrelation. We consider a variant of the theoretical justification that guides such studies, proposed by J. Green and her colleagues, based on which three strategies for mixing quantitative and qualitative methods in diagnosing the culture of an organization are described: triangulation, addition, and development. It is supposed that these strategies can be combined in the process of an organizational culture diagnosis in order to obtain a more complete, reliable and most relevant result.

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