Drivers and pedestrians of the metropolis in each other’s views

The article presents the results of the research of mutual perceptions of the main road users in the traffic environment in Moscow. The study involved drivers with different driving experience and pedestrians who had neither driving license nor any practice in driving. Each group in the study included 50 participants. The respondents assessed each other using various diagnostic methods (“Individual Semantic Differential”, associative and drawing techniques). The goal of the study was to define the structural and substantive characteristics of the emotional and semantic views of drivers and pedestrians about each other, as well as to identify the specificity of the views of each group. The research revealed a high level of tension in the interaction between the two groups of road users in the metropolis. It shows that the driver and the pedestrian have a low degree of significance for each other. The emotional-semantic content of ideas about each other has a predominantly negative orientation. The general tendency is that drivers and pedestrians view each other as unattractive, weak and passive with an extremely low level of acceptance of one another. The article describes the specificity of the views of each group of respondents.

 

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