Altruistic investment as a personal networking strategy: The development of scale and testing its constructive validity



The article describes the process of verifying the constructive validity of the “Altruistic Investment Scale”. Altruistic investment is one of the networking strategies that allow scientists to consider the social behavior of an individual in terms of its involvement in the mechanisms of social capital formation and conversion. The results of the empirical research confirm the theoretical model and show that the developed scale corresponds to the components of the strategy, measured in an alternative ways. Testing of this hypothesis was carried out using structural modeling (n = 362). The reliability of the scale was 0.74 (Cronbach’s alpha, n = 670), the grades obtained by the scale do not depend on gender, are not related to social desirability, and correlate in the expected way with other scales of altruism and selfishness. The principal novelty of the construct of altruistic investment was demonstrated. In contrast to the construct of altruism, which is motivational by its essence, altruistic investment is a more complex concept and includes values and behavioral components as well. Moreover, the Altruistic Investment Scale doesn’t measure the ‘first-order’ altruism.

General Information

Keywords: social capital, strategies of social behavior, networking strategy, altruistic investment, prosocial behavior, altruism

Journal rubric: Methodological Tools

Article type: scientific article


Funding. This work was supported by grant RFH № 17-06-00777 “Personal networking strategies in the formation of the social capital in social networks”.

For citation: Mararitsa L.V., Kazantseva T.V., Pochebut L.G., Sventsitskiy A.L. Altruistic investment as a personal networking strategy: The development of scale and testing its constructive validity. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2019. Vol. 10, no. 3, pp. 157–176. DOI: 10.17759/sps.2019100310. (In Russ., аbstr. in Engl.)


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Information About the Authors

Larisa V. Mararitsa, PhD in Psychology, Assistant Professor, Department of Social Psychology, Faculty of Psychology, Saint-Petersburg State University, St.Petersburg, Russia, e-mail:

Tatiana V. Kazantseva, PhD in Psychology, Assistant Professor, Department of Social Psychology, Faculty of Psychology, Saint-Petersburg State University, St.Petersburg, Russia, ORCID:, e-mail:

Ludmila G. Pochebut, Doctor of Psychology, Professor, Professor of the Chair of Social Psychology,, Saint Petersburg State University, St.Petersburg, Russia, ORCID:, e-mail:

Anatolii L. Sventsitskiy, Doctor of Psychology, Professor, Department of Social Psychology, Faculty of Psychology, Saint-Petersburg State University, St.Petersburg, Russia, ORCID:, e-mail:



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