A Comparative Analysis of Culture Beliefs about Russia’s, Western and Eastern Civilizations among Creative Youth

Objective. The aim of this research was a comparative analysis of culture beliefs about Russia’s, Eastern and Western civilizations among the youth of Moscow City. Background. Civilization identity is the a basic constituent in forming of individual’s image of the world. Understanding and acceptance of civilization’s cultural particularities helps to save personal and social identity’s stability. But understanding of differences from other civilizations and comparison with them is no less important. Study design. The study examined the relationship between the various components of the cultural representations of civilizations. The presence and nature of the relationship was checked through correlation, qualitative and content analysis. Participants. 200 people (43% of men, 57% of women) from 18 to 2 years old, students of creative universities in Moscow, studying under the training programs for future media workers. Measurements. The study was carried out by the method of questioning, including the associative method, the method of unfinished sentences, closed and open questions. Results. The research’s results proved the hypothesis that culture beliefs of Russia’s youth are qualitatively different for each of the presented civilizations. Besides, the research discovered differences related to gender. Russia’s and Eastern civilizations turned out to be the closest for male according to the research’s results, and for female — Russia’s and Western civilizations respectively. Conclusions. There is a qualitative difference between the cultural ideas of Russian, Western and Eastern civilizations among Russian youth.