Possibilities of Using Advertising Text as a Means of Developing Creative Thinking in Foreign Language Classes



This scientific article is devoted to the study of the prospects of using advertising texts in teaching foreign languages as a tool for the development of creative thinking. The author of the article draws attention to the fact that advertising texts are an excellent example of "creativity", as the aim of advertising is to attract potential customers’ attention. Therefore, studying advertising texts can help students not only to improve their level of foreign language proficiency, but also to develop creative thinking skills. The author of the article recommends analyzing language constructions and vocabulary used in advertisements which can help students to create their own adverts in a foreign language. The article also suggests practical tasks and exercises that may be useful for teachers and students interested in developing creativity and effective foreign language learning. For example, students could create an advertisement for a tourist attraction in the country of the target language (pretending to work in a travel agency) or make an advertisement for a national holiday in Russia (pretending to work as representatives of a Russian university and attract foreign applicants to study in Russia).

General Information

Keywords: creative thinking, advertising, advertising text

Publication rubric: Intelligent Technologies in Humanities and Education

Article type: theses

Acknowledgements. The author would like to thank her supervisor I.V. Dergacheva and S.M. Mahmudova for their help in collecting data for the study.

For citation: Astashina M.S. Possibilities of Using Advertising Text as a Means of Developing Creative Thinking in Foreign Language Classes. Digital Humanities and Technology in Education (DHTE 2023),, pp. 280–287.

Information About the Authors

Maria S. Astashina, PhD student, lecturer at the Department of Linguodidactics and Intercultural Communication of the Institute of Foreign Languages, Modern Communications and Management, Moscow State University of Psychology & Education, Moscow, Russia, ORCID: https://orcid.org/0000-0002-1673-3271, e-mail: astashinams@mgppu.ru



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