Applied Research on the Role of Context in the Processes of Cognitive Processing of Social Information



The article discusses research on the role of context in the cognitive processing of social information. The main types of context and the grounds on which they are differentiated in psychology are systematized. Some contradictory results of applied research on the role of context are shown on the example of the processes of perception and memorization of advertising embedded in it. An interpretation of these contradictions is given and the limitations of the considered works associated with the use of samples narrow in terms of age and social composition, as well as the presence of a number of uncontrollable factors, are determined. The ways of overcoming the revealed contradictions and limitations in further research are proposed.

General Information

Keywords: context, perception, memory, advertising

Journal rubric: Social Psychology

Article type: scientific article


Funding. The reported study was funded by Russian Science Foundation (RSF), project number 20-18-00516.

For citation: Samoylenko E.S., Nikiforov R.E. Applied Research on the Role of Context in the Processes of Cognitive Processing of Social Information. Eksperimental'naâ psihologiâ = Experimental Psychology (Russia), 2020. Vol. 13, no. 4, pp. 136–150. DOI: 10.17759/exppsy.2020130410. (In Russ., аbstr. in Engl.)


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Information About the Authors

Elena S. Samoylenko, Doctor of Psychology, Chief Researcher, Laboratory of Cognitive Processes and Mathematical Psychology, Institute of Psychology of RAS, Moscow, Russia, ORCID:, e-mail:

Romam E. Nikiforov, Student of the Faculty of Economics, M.V. Lomonosov Moscow State University, Moscow, Russia, ORCID:, e-mail:



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