Hypostases of THEM category in mass media communication

184

Abstract

The article focuses on the reflection of the US/THEM category in mass media communication in conditions of sharp confrontation of ideological opponents. It is aimed at revealing the potential of lingvocultural signs to be used as units of generating desirable senses in leading English periodical issues. The alien culture is shown to possess three basic hypostases with xenocultural axiological semantic space taking the lead. The article proves that intercultural massmedia communication is marked by reciprocal influence of semantic spaces and subjective evaluation of information. Xenoprecedent phenomena are viewed as supporting clamps in the process of semantic transformations of national and cultural signs designed to exert a manipulative effect on the target reader.

General Information

Keywords: US/THEM category, lingvocultural signs, nationally specific signs, xenoprecedent phenomena, axiological semantic space, sense transformations

Journal rubric: Intercultural Communication and Problems of Globalization: Psycho-, Socio- and Ethnolinguistics

Article type: scientific article

DOI: https://doi.org/10.17759/langt.2016030309

For citation: Chanysheva Z.Z. Hypostases of THEM category in mass media communication [Elektronnyi resurs]. Âzyk i tekst = Language and Text, 2016. Vol. 3, no. 3, pp. 96–105. DOI: 10.17759/langt.2016030309. (In Russ., аbstr. in Engl.)

References

  1. Alefirenko N.F. Lingvokulturologiya; tsennostno-smyslovoye prostranstvo yazyka: uchebnoye posobie. Moscow: Flinta: Nauka, 2010. 224 p.
  2. Bakhtin M.M. Estetika slovesnogo tvorchestva. Moscow: Iskusstvo, 1986. 445 p.
  3. Grishayeva L.I., Tsurikova L.V. Vvedenie v teoriyu mezhkulturnoi kommunikatsii. Moscow: Izdatelskiy tsentr “Akademia”, 2006. 336 p.
  4. Gumilev L.N. Ot Rusi do Rossii. Moscow: Iris-Press, 2003. 318 p.
  5. Gusev S.S. Smysl vozmozhnogo: konnotativnaya semantika. Saint Petersburgh: Aleteya, 2002.192 p.
  6. Krasnykh V.V. “Svoy’ sredi “chuzhih”: mif ili realnost. Moscow: GNOZIS, 2003. 375 p.
  7. Sorokin Yu.A. Status fakta (sobytiya) i otsenki v tekstah massovoi kommunikatsii //Chelovek v zerkale yazyka. Voprosy teorii i practiki. Kniga 4. / Sbornik statei, posvyashchennyh pamyati Boduena de Kurtene. Moscow: Institut yazykoznaniya RAN, 2009. pp. 237-246.
  8. Stepanov Yu.S. Konstanty. Slovar russkoy kultury. Opyt issledovaniya. Moscow: Yazyki russkoy kultury, 2004. 992 p.
  9. Stefanenko T.G. Etnopsihologiya. Moscow: Aspekt-Press, 2014. 352 p.
  10. Ter-Minasova S.G. Yazyk i mezhkulturnaya kommunikatsiya. Moskva: Slovo, 2008. 624 p.
  11. Tostaya T.N. Kyss. Moscow: Ekspo, 2003. 59 p.
  12. Chanysheva Z.Z. Sredstva oformleniya lozhnoi informatsii v diskurse konflicta//Chelyabinsk, 8 mezhdunarodnaya nauchnaya konferentsia “Slovo, vyskazyvanie, tekst v kognitivnom, pragmaticheskom i kulturilogicheskom aspektah”. 20-22 aprelya 2016. pp. 402-406.
  13. Chanysheva Z.Z., Khazieva R.R. Diskursivnye praktiki ispolzovaniya agressivnoi lzhi v konflictogennom diskurse // Vestnik Bashkirskogo universiteta. 2015. T.20. no.3. pp. 974-980.
  14. Shakhovski V.I. Lingvisticheskaya teoriya emotsii” monographiya. Moscow: Gnozis, 2008. 416 p.
  15. Dijk van T.A. Ideology and Discourse: a Multidisciplinary Introduction. Barcelona. 2003. 118 p.
  16. http://anthropoliteia.net/2014/03/31/little-green-men-russia-ukraine-and-post-soviet-sovereignty
  17. http://www.bbc.com/news/world-europe-26532154
  18. http://www.theguardian.com/commentisfree/2014/aug/29/ukraine-putin-sanctions-west-biggest-mistake.
  19. http://www.theguardian.com/world/2012/may/13/russian-protests-march-occupy-abay

Information About the Authors

Zulfira Z. Chanysheva, Doctor of Philology, professor, Professor, Department of English language and intercultural communication, Bashkir State University, Ufa, Russia, e-mail: chanyshevazz@yandex.ru

Metrics

Views

Total: 2556
Previous month: 14
Current month: 8

Downloads

Total: 184
Previous month: 0
Current month: 0