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Language and Text
2016. Vol. 3, no. 3, 96–105
doi:10.17759/langt.2016030309
ISSN: 2312-2757 (online)

Hypostases of THEM category in mass media communication

184

Z.Z. Chanysheva

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Abstract

The article focuses on the reflection of the US/THEM category in mass media communication in conditions of sharp confrontation of ideological opponents. It is aimed at revealing the potential of lingvocultural signs to be used as units of generating desirable senses in leading English periodical issues. The alien culture is shown to possess three basic hypostases with xenocultural axiological semantic space taking the lead. The article proves that intercultural massmedia communication is marked by reciprocal influence of semantic spaces and subjective evaluation of information. Xenoprecedent phenomena are viewed as supporting clamps in the process of semantic transformations of national and cultural signs designed to exert a manipulative effect on the target reader.

General Information

Keywords: US/THEM category, lingvocultural signs, nationally specific signs, xenoprecedent phenomena, axiological semantic space, sense transformations

Journal rubric: Intercultural Communication and Problems of Globalization: Psycho-, Socio- and Ethnolinguistics

Article type: scientific article

DOI: https://doi.org/10.17759/langt.2016030309

For citation: Chanysheva Z.Z. Hypostases of THEM category in mass media communication [Elektronnyi resurs]. Âzyk i tekst = Language and Text, 2016. Vol. 3, no. 3, pp. 96–105. DOI: 10.17759/langt.2016030309. (In Russ., аbstr. in Engl.)

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Information About the Authors

Zulfira Z. Chanysheva, Doctor of Philology, professor, Professor, Department of English language and intercultural communication, Bashkir State University, Ufa, Russia, e-mail: chanyshevazz@yandex.ru

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