Linguocultural Specificity of Categorization and Stereotyping of Color in Languages with Different Structures

The work is aimed at revealing the ethnocultural features of the linguistic explication of color in the unrelated Kabardian-Circassian, Russian and English languages. The empirical material of languages with different structures was analyzed using a complex of general scientific and linguistic methods, including methods of comparative and conceptual analysis, the choice of which is predetermined by the need to study the process of objectification of ethnospecific information in the languages being compared, as well as determining the role of language in it. The material of languages with different structures (including oral colloquial speech, idiomatic expressions, written sources and lexicographic publications) was analyzed comparatively. The results obtained confirmed the priority of «vision» over «color» in various linguistic cultures, and revealed the key ethno-stereotypical and categorical characteristics of color names in the Kabardian-Circassian, Russian and English languages. The conclusions drawn in the study, as well as the results obtained, will assist in solving a number of key issues in the field of linguistics and intercultural communication, as well as in educational and research activities in the areas of «Linguoculturology», «Linguistics and intercultural communication», «Second language acquisition», «Bilingualism».

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