Psychological Science and Education
2002. Vol. 7, no. 4, 53–62
ISSN: 1814-2052 / 2311-7273 (online)
Psychological impact of TV advertising on children
Abstract
The article covers an experiment that aimed to study the characteristics of children's perception of different age groups of television advertising and its impact on their behavior. The study was conducted using specially designed methods: parent questionnaires and standardized interviews with children. It is concluded that advertising does not play a decisive role in the formation of consumer preferences and is not a means of manipulating the consciousness of children.
General Information
Keywords: advertisement, psychological impact, child
Journal rubric: Developmental Psychology
Article type: scientific article
Published
For citation: Avdeeva, N.N. (2002). Psychological impact of TV advertising on children. Psychological Science and Education, 7(4), 53–62. (In Russ.). URL: https://psyjournals.ru/en/journals/pse/archive/2002_n4/Avdeeva (viewed: 12.06.2026)
© Avdeeva N.N., 2002
License: CC BY-NC 4.0
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