Skip to Main Content

Sociosphera
2011. no. 3, 52–55
ISSN: 2078-7081

Creation of Positive Image in Small Business as Social Technology

741

V.B. Bokareva

PDF (RUS)
Online translation in english
GS
Information
in Google Scholar

Abstract

Article purpose is the analysis of creation of positive image in small-scale business as social technology. Problems: to make definition of small-scale business and social technologies; to allocate intrinsic characteristics of social technologies; to define technolozation process of formation of image. The practical importance of article consists in possibility of application of the resulted recommendations in practice of social management by small-scale business.

General Information

Keywords: small business; social technology; image.

Journal rubric: Sociology

Article type: scientific article

For citation: Bokareva V.B. Creation of Positive Image in Small Business as Social Technology. Sociosfera = Sociosphera, 2011. no. 3, pp. 52–55. (In Russ., аbstr. in Engl.)

References

  1. Gee B. The image of the company: the planning, development and promotion. – Moscow: Center, 1999.
  2. Markov A. P. Design of marketing communications: advertising technologies. Public Relations. Sponsor­ship. – Saint Petersburg.: SPbGUP, 2005.
  3. Scientific publishing "Big Russian Encyclopedia". – URL: http://slovari.yandex.ru.
  4. Modern Dictionary of Economics. ­URL: http://slovari.yandex.ru
  5. Federal law № 209­FL of July 24, 2007 "On the development of small and medium entrepreneurship in the Russian Federation."
  6. Shepel V. M. Imageology. How to please to people. – M.: National education, 2002.
  7. Shcherbina V. V. Encyclopaedic dictionary of sociology. – Moscow: Nauka. 1995.

Information About the Authors

V. B. Bokareva, Modern humanitarian academy, Moscow, Russia

Metrics

Views

Total: 3441
Previous month: 4
Current month: 5

Downloads

Total: 741
Previous month: 0
Current month: 0